All the youngsters love that TikTok (sorry, we sound like your parents)! It’s no secret: TikTok’s base has grown exponentially since its launch in 2016. Engagement is everything! Likes, comments, and shares help feed TikTok’s algorithm. If your video boasts strong engagement metrics, then TikTok will keep showing it to more and more people. Just remember to keep the target audience in mind when creating content: Gen Z!