Instagram tapped us to help position and design a brand for their debut chat app, Threads, built for teens to connect in their own terms. As a standalone app, Threads prioritizes speed and personalization with features like opening direct open-to-camera and custom auto statuses. Unlike its sister app, Threads is not a place to broadcast to the world, but rather, a dedicated space for sharing amongst close friends. And for teens, the connection in a digital space is as real as IRL. As such…