1950s-60's my mom and grandma had these in their lingerie dressers!  Perky!!  Referred to as undergarments or brassieres, never just "bra".  The bullseye look was actual stitching through the cups.   Worn daily under 'blouses' (not 'shirts') or 'house dresses' in homes with no air-conditioning! Haute Couture, 1950s Fashion, Vintage Lingerie, Couture, Croquis, Undergarment Fashion, Vintage Bra, Bullet Bra, Fifties Fashion