Step into the magical realm of Yume Kawaii and explore the cutest fashion trends and lifestyle inspirations. Unleash your inner dreamer and embrace the whimsical charm of Yume Kawaii style.
Yume Kawaii (ゆめかわいい) is a Japanese aesthetic that centers around fantasy themes in pastel colors. It appears like the embodiment of a “girl's dream” and you can find many illustrations, clothing, and goods, which incorporate this aesthetic. Due to the nature of dreams, it can also feature nightmarish elements. Although the concept of the aesthetic has existed for some time, it wasn't until 2013 that it started to spread under the name Yume Kawaii. Eventually, the rise of image-centric social…
Fairy Kei is a kawaii and pastel based style, heavily inspired by 80s pop fashion. The style is closely related to the popular brand SPANK!. [1][2] Fairy kei is often confused with Decora, Pop Kei, and sometimes Sweet Lolita. Fairy kei (フェアリー系) loosely translates to “fairy-style." It is assumed the name refers to the fairy-like aesthetic of the pastel color scheme and cutesy motifs. However, the origin of the name is unknown. [2] Fairy kei has a long history before its official creation. As…