The famous clothes designer Edith Head once said, "You can have anything in life if you dress for it" and judging from the many Turkish clothes brands with six-digit turnover figures, Turks think the same for wardrobes. In Turkey, feeling good and looking good go hand in hand and the younger Turkish generation of shoppers are not only following garment and fashion trends but setting them. But it was not always like this.
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Natalie Lee - Anne