Target audience moodboard

All the youngsters love that TikTok (sorry, we sound like your parents)! It’s no secret: TikTok’s base has grown exponentially since its launch in 2016. Engagement is everything! Likes, comments, and shares help feed TikTok’s algorithm. If your video boasts strong engagement metrics, then TikTok will keep showing it to more and more people. Just remember to keep the target audience in mind when creating content: Gen Z!

The listener we are portraying with this mood board is a 45 year old woman called Julie. This is for an Adult Contemporary Radio. Sh...

I started by developing a strong brand strategy for Overlays. This included working with the brand to define its values, vision, mission, and target audience. I then created a distinctive brand identity that sets the brand apart from its competitors and resonates with its target audience. I helped Overlays develop a new logo, create a visual style guide, and update its marketing materials.

Our Founder + Creative Director Lindsay details the creative process that inspires every branding project designed in the JaneMade studio.

Our Founder + Creative Director Lindsay details the creative process that inspires every branding project designed in the JaneMade studio.

When creating a brand moodboard, (something we also refer to as a “look and feel”), there are not any specific “rules”. That being said, it is important that a brand moodboard captures the essence of the brand values and culture and connects with the target audience. So where to begin? We’ve broken down a few […]

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Identifying your target audience is the foundation of your marketing strategy. To learn how to go about it, check out this blog.