South korea street style

Follow photographer Paul Jeong as he captures the coolest looks spotted outside the shows at Dongdaemun Design Plaza.

On the street at Seoul Fashion Week. Photo: Emily Malan/Fashionista

If you have ever visited Korea and walked the streets of the university districts – Hongdae, Ehwa, Sinchon – you might have thought “wow, everyone here is dressed so incredibly hip!” We could not agree more. The style seen in these university districts is completely different from the Korean fashion style in the rest of Seoul and Korea.

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Does anyone do anything anymore these days without putting it on Instagram? Let's dive into the most Instagram worthy places in Seoul.

South Korea 90s

Vogue is live on the ground in Seoul, capturing the best street style shots from its fall 2022 hybrid Fashion Week.

#100s_archive Street Fashion in South Korea, ‘90s. «Korea in the 1970s and ’80s had no fashion industry at all,» fashion designer…