When Facebook switched on just over a decade ago, a friend described the shiny, newly minted social media platform as being like a great big cocktail party where one could drift in and out of conversations (drink in hand no doubt) meet new people, renew old acquaintances, and share ideas and information. It didn’t take too long before I started thinking Facebook was more like Sid Caesar’s writers’ room where the writers screamed out their material in the hope of getting picked every time the…