Switzerland had survived WWII as a neutral country (along with Sweden) and a group of Swiss designers, who had been developing fresh, new, concepts of design from the 1930's on, now came onto the center stage of International graphic design. After the war, the Swiss Haas type foundry commisioned Max Miedinger to refine and upgraph their older Akzidenz Grotesk fonts and they marketed the revision as Neue Haas Grotesk ( San-serif type faces go by the name Grotesk in Europe). Around 1958 the…