Radio channels

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Radio Plays to Advertisers’ Need for High Returns -- Despite the momentum of new digital media, traditional forms like radio advertising continue to channel high returns. This was the primary finding of a recent Nielsen sales-effect study of radio’s return on advertising spend in the four retail categories of mass merchandisers, department stores, home improvement shops, and quick-service restaurants. Content Marketing, Radio Advertising, Quick Service Restaurant, Radio Play, Media Literacy, Mass Media, Department Stores, Digital Media, The Four

Radio Plays to Advertisers’ Need for High Returns | MDG Solutions

Radio Plays to Advertisers’ Need for High Returns -- Despite the momentum of new digital media, traditional forms like radio advertising continue to channel high returns. This was the primary finding of a recent Nielsen sales-effect study of radio’s return on advertising spend in the four retail categories of mass merchandisers, department stores, home improvement shops, and quick-service restaurants.

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