Pop up brand activation

BÉIS launched in 2018 on the idea that every traveler can jet set in style without breaking the bank. Four years and a global pandemic later, the brand was able to host its inaugural experiential activation, The BÉIS Motel, which brought that concept to life. The BÉIS-branded brick-and-mortar motel—which opened at the Glass Box pop-up space in LA's Grove on May 25—was created in partnership with New York-based creative agency MKG.

SDD24/04_02: Explore Elevated Style at Maison Margiela's First Class Travel Exhibition in Shanghai's Jincang Mandarin Plaza flagship store. This temporary installation, symbolising good luck, delves into the brand's Spring / Summer travel-inspired fashion collection IRL. Guests can actively engage with the experience by crafting personalised boarding passes on-site, adding a tangible and bespoke touch to their visit.Pictures courtesy of Maison Margiela.

Here’s a look at some steal-worthy ideas we spotted in November 2023.

See how the following brands created successful experiential activations with the help of experienced corporate vendors.

Beauty, hair, and skincare brands such as Glossier, KVD Beauty, Make Up For Ever, and Dove continue to innovate when it comes to wooing consumers via events, pop-ups, and activations that showcase new products, initiatives, and campaigns. Click the pin to see more from recent beauty-related activations.

See photos from Spotify Revolve Festival Activation, a Festival in La Quinta, CA.

Installed in London's White City shopping centre - this was a pop-up with a difference. Learn all about the ins and outs of what we did to help create this fantastic event via the link.

SDD32_01: Yves Saint Laurent Beauty Summer Oasis Pop-Up, Charles de Gaulle Airport Paris.Pictures courtesy of YSL..

How can a storied luxury brand engage a youthful audience to show off its new sportswear collaboration?

Here's a look at 10 steal-worthy ideas we spotted this week.