Lemmy Design Create RawPawz Nutritional Boosters Range for Dogs - World Brand Design Society
RawPawz developed a range of DIY gummies and organ powders to help dog owners give their pets the best nutrition in a fun, engaging form. The brandmark - made from bespoke lettering, is full of energy and features a wagging tail - semiotic of a happy dog. To help showcase the product’s main benefit we created a brand character ‘Norman the dog’ who changes slightly on each product variant. While Norman is static and sits center stage of every pack, the additional illustrations highlight the…
![Avatar](https://cdn.statically.io/img/i.pinimg.com/140x140_RS/5f/df/7d/5fdf7d048df4d9c15578f129fcdfbd64.jpg)
Andrew Lim