Patagonia ad

Find rock climbing routes, photos, and guides for every state, along with experiences and advice from fellow climbers.

This catalog showcases some of the best results of the philosophies laid out in Let My People Go Surfing, after four decades of putting them to the test—through products and ideas that exemplify how we as a company strive to move in the world.

Winter Opportunist

"Don't buy this jacket" A few years ago, Patagonia was trying to figure out how to handle Black Friday. They launched a campaign encouraging their consumers not to buy a new Patagonia jacket. Ok, now that's crazy. But, for those aligned with Patagonia's purpose, this makes them want to buy the jacket even more. Patagonia has made some decisions the copycat brands would never have the strength to do Since 1985, Patagonia has pledged 1% of sales to the preservation and restoration of the…

Goals.

Collaborated with other students to create an integrated marketing campaign to promote the Patagonia Nano Puff jacket. With the campaign we wanted to connect to our "patagonians" through many types of media such as a couple teaser trailers, print and outd…