The most used call to action on Instagram might be “link in bio”. Instagram only allows one link to live in your bio, which means that you either constantly have to change it to match your current post, or have a link that allows users to see many different website options at once. A popular service many Instagram users choose as a solution to this problem is LinkTree. Let’s break down what LinkTree is, why you shouldn’t use it, and what you should do instead. Click the link to read!