Mother creative ads

Mothers are superheroes in every family. They are the ones who give unconditional love, care, and protection to their children, from the very beginning of life. This Mother's Day, we want to honor and celebrate the incredible strength and love that mothers embody by using white space and the iconic Colgate logo to create a beautiful and moving image of a woman with child.

Brief: Create a Mother’s Day campaign that celebrates mothers and motherhood in a way that resonates with the African audience. The Idea: “Secret Weapon” Traditionally, African mothers play a key disciplinarian role in the family. It’s a role that they sometimes played with firm hands and, where stern looks and raised voices fail to deliver results, it wasn’t uncommon for harder measures to be employed. We decided to whip up nostalgic emotions and trigger conversations around this role –…

Everybody's a kid in their mothers eye. Happy Mothers Day! - Saida Mall, Lebanon

"A mother's love is forever strong, ​never changing for all time, ​and when her children need her most, ​a mother's love will shine." ​ ​A mother deserves the best in the world. ​Happy Mother's Day! 💕 newntide.com info@newenergy-e.com ​​#NEWNTIDE #NEWENERGY #HEATPUMP #MothersDay #MothersDay #HappyMothersDay

Art Direction

To all the mothers – the biological, chosen, single, surrogate and the ones in heavenly abode – we can’t string words to express our gratitude for all the sacrifices, fights and efforts you’ve put up for the child’s wellbeing. We salute you! 𝑯𝒂𝒑𝒑𝒚 𝒎𝒐𝒕𝒉𝒆𝒓'𝒔 𝒅𝒂𝒚. 👩🏻‍🍼🎉

Creative Advertising Campaign