Luxury brand activation ideas

BÉIS launched in 2018 on the idea that every traveler can jet set in style without breaking the bank. Four years and a global pandemic later, the brand was able to host its inaugural experiential activation, The BÉIS Motel, which brought that concept to life. The BÉIS-branded brick-and-mortar motel—which opened at the Glass Box pop-up space in LA's Grove on May 25—was created in partnership with New York-based creative agency MKG.

See photos from YSL Beauty Station & Pop Up , an Experiential Activation in Cathedral City, CA.

See how the following brands created successful experiential activations with the help of experienced corporate vendors.

Experiential agency @weareagenc makes a splash at New York Fashion Week with this incredible pop-up brand activation for @dior's Miss Dior Millefiori in Gansevoort Plaza 🎀🌷 Photos via @clarkstudio #missdiormillefiori #dior #nyfw #brandactivation #diorpopup #experientialmarketing #marketingagency #branexperience #missdior #fashionweek #theinstituteforeventmanagement

SDD24/04_02: Explore Elevated Style at Maison Margiela's First Class Travel Exhibition in Shanghai's Jincang Mandarin Plaza flagship store. This temporary installation, symbolising good luck, delves into the brand's Spring / Summer travel-inspired fashion collection IRL. Guests can actively engage with the experience by crafting personalised boarding passes on-site, adding a tangible and bespoke touch to their visit.Pictures courtesy of Maison Margiela.

Discover the best brand activations at events with 13 stunning examples. See how companies got incredible results, and ways you can customize their ideas.

Customise leather tags for your Prada Paradoxe perfume at the pop-up event at Paragon.

For nine days this month, Austin, Texas, was blanketed with creative activations and events from brands like Prime Video, Porsche, Audible, Tide, and many more. Check out some highlights.

Beauty, hair, and skincare brands such as Glossier, KVD Beauty, Make Up For Ever, and Dove continue to innovate when it comes to wooing consumers via events, pop-ups, and activations that showcase new products, initiatives, and campaigns. Click the pin to see more from recent beauty-related activations.