“The monogram provides a real personality to the brand,” Founders Caroline Carrillo and Ambar Amill Bosco of Caramba Agency tell us, detailing their inviting, charismatic brand for Underdays, and its fluid, all-inclusive wordmark. Opting for an unapologetically contemporary aesthetic – rife with organic forms and vibrant hues – the resulting identity represents “the diversity and uniqueness of everyone,” corresponding with the London-based underwear brand’s inclusive intentions.
