In-N-Out Burger is a fast food institution here in California. Part of their appeal, I think, is their radically simplified menu. Instead of forcing customers to process a complex menu with a hundred choices, In-N-Out got real and pared it down to what really matters: a burger, fries, and a drink. It's a limited experience, but it's also a tightly focused one. The menu may be small, but you can still customize it -- for advanced In-N-Out customers, there's the secret menu. Most softwa
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Jennifer Woolever