Hongdae fashion

If you have ever visited Korea and walked the streets of the university districts – Hongdae, Ehwa, Sinchon – you might have thought “wow, everyone here is dressed so incredibly hip!” We could not agree more. The style seen in these university districts is completely different from the Korean fashion style in the rest of Seoul and Korea.

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150610 Nayeon | Guerrilla Self Promotion Concert (Hongdae)

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Looking for the flagship stores and more when you're shopping in Hongdae? Here is the guide for you from fashion to eyeglasses.

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Welcome to Hongdae Shopping Street, located near the Hongik university station exit, a vibrant and bustling hub of fashion, art, and culture in the heart of Seoul, South Korea. Nestled in the vibrant Hongdae neighborhood, this eclectic shopping district offers an unforgettable experience for both locals and tourists alike.