Herbert matter

Discover the groundbreaking work of Herbert Matter, a pioneering Swiss graphic designer and photographer. Explore his innovative approach to design and learn how his work continues to inspire and influence the art world today.
Herbert Matter's work Herbert Matter, Vintage Ski Posters, Paula Scher, Swiss Style, Franz Kline, Graphic Design Collection, Tourism Poster, Ski Posters, Willem De Kooning

Also known as International Style, the **Swiss Style** does not simply describe a style of graphic design made in Switzerland. It became famous through the art of very talented Swiss graphic designers, but it emerged in Russia, Germany and Netherlands in the 1920’s. This style in art, architecture and culture became an ‘international’ style after 1950’s and it was produced by artists all around the globe. Despite that, people still refer to it as the Swiss Style or the Swiss Legacy.

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Julie Cecilie Eriksen
Vintage poster – Swissair, Venez en Suisse par avion, Swissair 1931-1981 – Galerie 1 2 3 Herbert Matter Graphic Design, Herbert Matter, On The Wings Of Love, Freedom Art, Aviation Posters, Retro Travel Poster, Poster Layout, Aviation Art, Design History

Herbert MATTER (1981) – Original vintage poster – 'Fly to Switzerland, Swissair 1931-1981'The first edition of this poster was designed by Herbert Matter and printed in 1935. This remains one of the best photomontage ever made.The poster "Fly to Switzerland, Swissair 1931-1981" is an edition released by Swissair printed in 1981 for the 50th anniversary of the Swiss airline.

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Geraldo Marcicano