Great ads

Metamucil is a remedy against constipation. An issue more people suffer from than you would expect. They just feel uncomfortable to talk about it. Our objective was clear: strengthen brand name awareness for Metamucil, link it to constipation and make the issue of constipation as 'easy to talk about' as possible. Strategic approach: Budget was limited, so we needed bold work to make impact. Secondly, we wanted to stay away from medical or pharmaceutical connotations to keep barriers low. In…

Print adverts need to get a message across with a single image and without the recourse of interactivity that we find today on the Internet. As interactive media expands, attention spans are getting shorter and shorter every day. For any company trying to get their product or service out in print format, the task is ever more challenging and difficult. Humorous ads remain one of the few effective ways to engage an audience in a very saturated advertising market. This is an area where the…

Have you ever noticed that most of the greatest ideas, whether it's business or design, are so simple and obvious that you wonder why you haven't thought of it before! As we mentioned in our previous article, Leonardo da Vinci once said: “Simplicity is the ultimate sophistication”, and architect Ludwig Mies van der Rohe adopted the motto “Less is more”. Even after 500 years Leonardo’s words are true and this rule is still widely used in design and advertising.

These are both Problem/Solution ads. That is to say, they mention a problem, and then they tell you that their brand will solve it. Ads like these are different from ads that are about the benefits of the product. #GoLiteAds #Race #Billboard #Advertise

Creative Advertising Campaign

KFC has issued this "FCK Apology" in this hilarious print ad via Mother, London saying a chicken restaurant without any chicken. It's not ideal. Huge...

Absolut Citron

Here are a whole bunch of brilliant automotive ads over the last 50 or 60 years. It shows that the art of copywriting in advertising isn't what it used to be,

Inspired by its minimalist Pictos campaign, McDonald’s goes even further and launches a campaign for the night birds. The flashes of lights glow together and take the shape of the iconic brand products : Big Mac, Sundae and French Fries to announce the late summer schedules of McDonald’s restaurants. This studio shoot required no less than 10 days of building and 2 days of shooting with 1100 LEDs, 80 meters of wire and 400 welds. The campaign has been shot by Helmut Stelzenberger. It aims to…