Gen z influencers

Gen Z is the next demographic subset that marketers will be targeting - and their behavioral traits vary significantly from Millenials.

While this year has been tough for many of us, it has taught us to reevaluate many things, like figuring what truly makes us happy. It has given us a moment to

Trying to understand Gen-Z is hard, but not impossible. This ultimate design guide includes color palettes, designs, mood boards, and more.

New Gen Z marketing research from US youth culture agency Archrival and industry experts reveal how Gen Zs are rewriting the consumer path to purchase.

Topicals successfully navigated the influencer trip landscape by prioritizing inclusivity and cultural engagement. The brand's positive reputation, especially among Gen Z and millennials, contributed to the trip's success. Founder Olamide Olowe emphasized giving back and cultural exchanges during the excursion, addressing past criticisms of brand trips. The authenticity and purpose-driven approach resonated well on social media, contrasting with instances where brands faced backlash for lack…

It’s our culture. It’s our values. It’s why we do things the way we do and why that matters. It’s all here in the Spotify band manifesto.

How does Gen Z interact with brands? Check out the link to read the What Makes Them Buy: Gen Z Buyer Behaviors 2023 blog post to get into the nitty gritty of it all! 🦄 #influencermarketing #digitalmarketing #socialmediamarketing #marketingtips #theshelf

Gen Z, the digital natives born between 1997 and 2012, are a powerful force to be reckoned with. They're tech-savvy, socially conscious, and possess unique preferences when it comes to consuming content. Cracking the code and attracting this coveted audience on social media requires a strategic shift. Gen Z Welcome to the Age of Authenticity: Gen Z craves genuineness. #genz #Socialmedia

Brands have figured out how to go viral on TikTok, but holding young consumers’ attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform’s most successful creators and build an online persona that doesn’t need to hop on the latest trend.

"Gen Z needs to stop romanticizing everything."