When I was designing, I was really inspired by our mood boards. I Leaned into the filmy, edgy look & feel while incorporating touches of femininity. The typeface was chosen to represent a timelessness/maturity that your brand has evolved into. As for the textures, I created works of art based on abstract florals, nostalgic paper textures and pen drawings incorporating your colors to keep a consistent brand. I am so honored you allowed me to create for you! This brand is truly one-of-a-kind.
![Avatar](https://cdn.statically.io/img/i.pinimg.com/140x140_RS/36/dc/3b/36dc3b56d10989099c7f565f2905ca5e.jpg)
Phong Phi Phàm