Eye tracking

In one glance at these heat maps, you can see what does or doesn't influence people and how your reactions compare to the rest of the world.

Eye tracking cameras and AI analysis can reveal your identity, gender, age, ethnicity, weight, personality traits, drug habits, emotions, skills, abilities, fears, interests, and sexual preferences, says a rather dystopian research review.

To Catch a Liar, Watch Their Eyes https://futurism.com/videos/to-catch-a-liar-watch-their-eyes/?utm_campaign=coschedule&utm_source=pinterest&utm_medium=Futurism&utm_content=To%20Catch%20a%20Liar%2C%20Watch%20Their%20Eyes

Businesses use market research techniques such as surveys to understand customers. We show you a more effective and direct way called eye tracking.

Blogger-in-residence Michael Neault writes about the science of eye tracking. What are our eyes doing when looking at a work of art?

The eyes tell all.

A variety of startups are working on eye-tracking technology that has broad implications for VR/AR.

Google used to be criticized for providing little more than "10 blue links" in its search results that sent searchers to other sites. More recently, it's getting lots of flack from companies and antitrust officials in Europe for the opposite--providing direct answers that make it less likely searchers will click [...]

"What are you looking at?" Said the wrong way, those can be fighting words. But in fields as diverse as psychological research and user experience testing, knowing what people are looking at in real-...

A new generation of personal computers and games consoles controlled by eye movement is about to become a reality.