Everyman Archetype Brand Stylescape
The 12 brand archetypes are based on Carl Jung's personality archetypes. This brand stylescape takes its inspiration from the Everyman Archetype. The Everyman wants to belong. Community, trust, and shared values are important to them. They don’t like to stand out in the crowd and they’re welcoming and easy to talk to. Target, IKEA, and GAP are often cited as brands which embody the Everyman Archetype.
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Regina Mize