Endorsed brand

Brand architecture refers to the hierarchy of brands within one organization and the goal of developing one is to simply bring order into chaos.

Brand architecture is the relationship between brands within an organization and how they interact with one another. It’s a road map for brand identity, development and design, and increases flexibility for product or service expansion in the future.

Brand architecture: building brand value. Brand Breakfast 17 April 2014 - Download as a PDF or view online for free

Kenny Song | Brand Designer on Instagram: "What are the different types of Brand Architecture? There are four main types of brand architecture: * Branded House * Sub Brand * Endorsed Brands * House of Brands The main distinction between each type of brand architecture is the parent or umbrella brand's dominance and emphasis: A branded house closely incorporates the parent brand into every child brand. While, on the other end of the spectrum, House of brands offers the most flexible architect

Brand New: New Logo and Identity for Common App by Tomorrow Partners - created on 2019-08-16 09:42:45

You have a new product or service. Should you launch a new brand, or fold it into the existing one? Ask yourself these questions.

As we’ve made a big assumption about you with this article’s headline, it’s only right that we explain ourselves. If you clicked on it, chances are you are struggling with your brand architecture. Whether you’re wondering what on earth it is, or if you’re an experienced marketer, but still, in this cas

Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re... Read More

Element Three is an Indiana marketing consultancy that works with culture-conscious leaders to transform their brands and generate demand in the marketplace.

Nick spiller portfolio graphic design