Employer branding campaign

The importance of setting a strong and positive employer image is unarguable. See 10 inspirational employer branding ideas and examples you can turn into your own.

Behance is the world's largest creative network for showcasing and discovering creative work

Are you looking to enhance your employer brand? Check out these thought-provoking examples of how leaders have done just that - and achieved success!

The way that potential new hires perceive your employer branding will either draw them towards you as an ideal employer, or deter them from applying at all.

The new McDonald’s Employer Brand campaign focuses on the core values of the brand: integrity, and inclusion. The protagonists arrive at McDonald’s happily, and suddenly it is revealed that they are employees instead of customers. The bottom line is that people come to McDonald’s with an appetite, not only for food, but also for work, because they enjoy the brand’s values. Full of happiness and positive energy, this campaign turns the “I’m loving it” jingle into feel-good music.

Project: new logo for University of Lodz. Coherence of the image and replacement of dozens of logos with one clear sign and creative concept for enabling marketing communication of the university.

Baffled about what to do with your worst-performing employees? Reward them with a trip to the Cannes Lions festival in the south of France this summer! That's the tongue-in-cheek message of the festival's official ad campaign, which launches Monday. Don't think of it as a reward. Think of it as an investment in creativity. After all, as the tagline points out, sending underperforming staff to Cannes as delegates is "cheaper than severance."

Branding

It's not my work, It's my passion. Henkel's employer branding campaign is a typical smiley faces campaign. Straight visual, straight headline! Where's the twist? Where's the passion?