A higher value placed on lighter skin prevails in Pakistan India and Bangladesh even though people in that region of the world are naturally more dark skinned.But three University of Texas students are fighting the colorism withthe social media campaign #UnfairAndLovely designed to encourage women to rock their natural skin tone. It's a jab at one of South Asia's most popular bleach creams Fair and Lovely.To participate you can direct message @unfairandlovely_ or @reclaimthebindi with a…