CAPHE is a playful, organic brand reintroducing Vietnamese coffee to the “Western” world, pushing the boundaries of what it means to honor heritage and history. The brand now tells a story of modernization without abandoning tradition by pairing the Tetris-esque rounded logo with a computerized typeface and more feminine script for the cans. The colors, vectors, and type choices represent the juxtaposition of past and future that Caphe carries as a brand. #coffeebrand #brandidentity
