CEREAL: Natural fruit flavored whole grain oat cereal with a delicious, sweet taste GLUTEN FREE: Simply made without artificial flavors or colors from artificial sources; Good source of iron and calcium WHOLE GRAIN: Made with 15 grams of whole grain per serving (At least 48 grams recommended daily) HEART HEALTHY: Three grams of soluble fiber daily from whole grain oat foods, like Fruity Cheerios cereal, in a diet low in saturated fat and cholesterol, may reduce the risk of heart disease…