Carl jung archetypes

Our ego is the character we play in life. Even though we all play a different one (at least that’s […]

You can use this table of the 12 archetypes to motivate a character's actions and to check that he or she is acting 'in character'.

Using Jung's Archetypes to Create compelling Fictional Characters in Writing

A 12-month online certificate course on key concepts of Jungian theory and clinical application. A unique opportunity to study with senior members of a global faculty of Jungian clinicians and academics.

Robert Edward Grant on Instagram: “Repost @robertedwardgrantone • • • "One does not become enlightened by imagining figures of light, but by making the darkness conscious."…”

Jung's Model of the Psyche

Learn all about the 12 brand archetypes by Carl Jung, see examples from real brands and find out how to apply each archetype to your own brand strategy.