Broadway poster design

Theater Poster Design, Little Shop of Horrors

In here I talk about how I created the poster design for the beloved musical West Side Story for our Make Art That Sells Assignment Bootcamp

Poster concept and art work design created for a production of Guys and Dolls the musical. Click to see the full design campaign

Ever wonder what imagery might have decorated the outside of Richard Rodgers Theatre had Hamilton been written and staged in the 1970s?

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West Side Story - poster by Matt Needle

Divorced, beheaded, died, divorced, beheaded, survived. From Tudor Queens to Pop Princesses, the SIX wives of Henry VIII take the mic to reclaim their identities out of the shadow of their infamous spouse—remixing five hundred years of historical heartbreak into an exuberant celebration of 21st century girl power. The female cast are backed by an all-female band, the “Ladies in Waiting.” Songs from the studio album are streamed on average 300,000 times per day, making it the second highest…

Drew Hodges, founder of SpotCo, was a student at SVA, studied with Paula Scher, worked for her, and then started his agency that specializes in Broadway and theatrical advertising and design. “It was chance, although working for Paula really set me up in ways I could not have foreseen,” he says. He worked for Scher and Terry Koppel for three years, plus but interned for them his senior year at SVA. “They were the only bosses I ever knew,” he recently told me while discussing