Brand structure

Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re... Read More

Think of Brand Architecture or Brand Structure as a brand’s family tree or its hierarchy. It is how an organization organizes the various named entities

Opinions on corporate and brand identity work

Graphic Design,Illustration,Product Design

What is Brand Architecture? Learn the Secrets to Sub-brands and Strategies in Business with Examples from P&G and Virgin - Need help with your Branding? The post Brand Architecture: Examples of Sub Brands & Models is by Stuart and appeared first on Inkbot Design.

Kenny Song | Brand Designer on Instagram: "What are the different types of Brand Architecture? There are four main types of brand architecture: * Branded House * Sub Brand * Endorsed Brands * House of Brands The main distinction between each type of brand architecture is the parent or umbrella brand's dominance and emphasis: A branded house closely incorporates the parent brand into every child brand. While, on the other end of the spectrum, House of brands offers the most flexible architect

Brand wheel by @littlemountainsorg

Brand Architecture can be referred to as the strategic, relational and logical structure for your business. #BrandingStrategy #BuildBrand #BrandingTips #CreativeBranding #powerfulBranding #MakeaBrand #knowarchitecture