Brand launch party

Skincare Launch - Mindy Weiss

Rihanna celebrated the September 8 launch of her iconic beauty brand, Fenty Beauty by Rihanna in Paris, France last night and it was a magical evening. Special guests such as press, makeup influencers, artists, and fans at the event received personalized Fenty Face makeup consultations from the Fenty Beauty Global Artistry Team, including Hector Espinal

Creating a hyped brand launch event on a budget is more possible than ever.

SKIMS by Kim Kardashian West launching party in Selfridges

You have a new product or service to launch, but hitting “publish” on the web page and posting to Instagram just isn’t going to cut it. If you want to build long-term momentum and interest that will last beyond launch day, a launch event is a must. Read on to see how a launch event can drive sales, generate content and get more eyes on your business. — Darcy Lane Branding, Websites & Event Branding

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