Brand goals

Set goals for your brand to use as a guide for your business. It helps you set the tone for what you'll need to work on next.

Creative Entrepreneur Branding Checklist | Spruce Rd. #branding #freelance

Choosing the right fonts is like picking the perfect outfit for a special occasion—it can either make you look like a million bucks or leave you feeling out of place. As a designer and business owner, the fonts you use in your designs hold immense power. They can either elevate your brand to professional heights […]

Because your business is up to you. You are in charge. Yes, brand strategy helps align you to your business, understand your goals, intuitively understand your audience and help you market your business effectively. Yes, a new identity works to attract that audience, makes you stand out from your competition and put your business on the map in a visual world. Here's how our signature process, The Brand Blueprint, helps your business, giving you a clear roadmap forward.

Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create&q

Written by Laura Jane Boast

Grow your brand! This is our 6 step process for guiding clients through a brand strategy & identity design process.