Brand architecture

Yesterday Google announced big changes for the company. Since Google is one of the best known brands in the world, this change has caused a bit of an uproar. People are used to the way things were. Things are different now. These changes not only include leadership roles, but also in the rearrangement of architecture for Google and it’s brands. As Google has grown, they’re... Read More

Brand architecture might not sound like the most exciting part of your corporate identity, but it is crucial to running a successful company.

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What is Brand Architecture? Learn the Secrets to Sub-brands and Strategies in Business with Examples from P&G and Virgin - Need help with your Branding? The post Brand Architecture: Examples of Sub Brands & Models is by Stuart and appeared first on Inkbot Design.

Many big FMCG companies have implemented the House of Brands strategy such as P&G, L’Oréal and FrieslandCampina. An advantage of this strategy is that new products can equal new brands. U…

Brand Identity proposal for and Architecture and Interior design company. A simple logotype with custom letterforms gave way to developing a modern, minimal and sophisticated visual language that speaks to form, function and design.

We are proud to showcase our new Dermot Casey brand! When it comes to a rebrand, we needed to make sure it would not isolate existing customers, also it...

Hype Type Studio commissioned Mark Bloom to collaborate on this project for Mark Tessier (MTLA), a full-service landscape architectural firm.

Think of Brand Architecture or Brand Structure as a brand’s family tree or its hierarchy. It is how an organization organizes the various named entities

Seamed Holding Complete Brand Identity System, plus sub branding and web design & development