The chic, direct-to-consumer brand AYR is already known for its super-soft stretch jeans. But when design director Jac Cameron discovered a brand-new Lycra-infused denim weave that has 80 percent stretch recovery (most stretch denim has 30 percent stretch)โso your skinnies don't get unflatteringly baggyโshe was bent on showing the world just what that unheard of level of elastic can do. And so, AYR partnered with modelFIT, New York's go-to gym for models such as Karlie Kloss and Irina Shaykโฆ
