As the name suggests, ambush marketing raises awareness for brands at events in a covert and unexpected fashion. Ambush marketing takes many forms, one common element, the brand advertising their products or services has not paid for the right to do so. Thus, the business doing the ambushing attempts to capitalize on the efforts made … Continue reading What Is Ambush marketing And Why It Matters In Business The post What Is Ambush marketing And Why It Matters In Business appeared first on