Airbnb branding

AirBnB's mission statement revolves around the idea of belonging anywhere and having a home away from home. Their tone of voice is informal and welcoming, aiming to bring people together with personal connections. Their primary typeface, Circular Std, is used in the logotype and across many aspects of their material including the website and adverts. The continuous use of this associates the rounded, open countered letterforms with the brand so even without the logo the right tone of voice…

Explore DesignStudio's role in helping Airbnb redefine global hospitality with the 'Belong Anywhere' branding strategy.

Custom Airbnb branding

Unless you've been abstaining from social media this week, it can hardly have escaped your notice that Airbnb , the global accommodation finder, has undergone a rebrand, including a brand new logo. The official name for the logo mark is Bélo, and they'd like it to become "the universal symbol for belonging". The new Airbnb logo Designed by London-based design studio, DesignStudio , the new logo is undeniably a substantial improvement on the original—which looked like the lettering from a…

Whether you host with AirBnB, VRBO, or other short term rental, hosts who invest in vacation rental branding earn more. Let's get your brand built!

2-Day Design Intensive to create branding for two Airbnbs & refresh an existing blog

Brand in a Day project for Whistler, B.C. Airbnb The Lake Placid Lodge

Logotipo - Redesenho de marcas