Stella Artois: Stella Artois - The Artois Probability (case study) • Ads of the World™ | Part of The Clio Network
2024 Clio Gold Award Winner. Fun fact: Stella Artois has the oldest logo in the world. Its horns reference the Den Hoorn brewery which opened in Leuven, Belgium, in 1366. Sebastian Artois bought and renamed the business in 1708, and "Stella"—Latin for star—was added to the name in 1926, when it released its first seasonal beer, the Christmas Star. That’s a lot of history. "This means there is a probability that the beer portrayed in historical art pieces throughout Europe could be a Stella…
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Frida Wagner