Cider bar branding update
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The Dieline Awards 2011: Third Place - Rochdale Cider
Description: The McCashin family asked Supply to revive Rochdale Cider, one of its original brands from the 1940s. Rochdale was, and still is, produced by a local orchard and brewery in Nelson, New Zealand. The family wanted Rochdale to represent history and tradition, but feel fresh and new within the growing cider market. So the brand, packaging and collateral needed to communicate a "retro cheek" that referenced its heritage but captured a modern audience.