Objective: Produce compelling, conversion-focused copy that effectively communicates the brand's message and drives sales across multiple platforms.
Key Responsibilities
Develop and write high-quality, persuasive copy that aligns with the company's strategic marketing objectives.
Collaborate with the marketing team to craft copy for a variety of projects including email campaigns, landing pages, social media posts, and promotional materials.
Use frameworks like Story Brand to structure messages that resonate with target audiences and lead to measurable actions.
Edit and proofread copy to ensure high standards of grammar, clarity, and effectiveness.
Conduct A/B testing on various copy elements to determine the most effective approach for different segments and products.
Stay updated with industry trends and apply best practices for digital copywriting and content marketing.
Requirements
At least 3-5 years of experience in copywriting, with a proven track record of creating impactful and sales-driven copy.
Strong understanding of SEO principles and how they apply to content creation.
Experience using data-driven insights to guide copy decisions.
Ability to work independently and with cross-functional teams to meet deadlines and project goals.
Desired Skills And Traits
Exceptional skill in writing clear, concise, and grammatically correct copy.
Creativity and the ability to produce innovative and original ideas.
Strong research skills and attention to detail.
Excellent time management and organizational skills to manage multiple projects simultaneously.
A proactive approach to problem-solving and a continuous improvement mindset.
Performance Goals
Increase conversion rates through targeted copywriting strategies.
Enhance brand voice consistency across all marketing channels.
Achieve specific customer engagement metrics defined by the marketing team.
Nível de experiência
Pleno-sênior
Tipo de emprego
Tempo integral
Função
Marketing
Setores
Saúde humana e serviços sociais
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