Copywriter
Objective: Produce compelling, conversion-focused copy that effectively communicates the brand's message and drives sales across multiple platforms.
Key Responsibilities
Key Responsibilities
- Develop and write high-quality, persuasive copy that aligns with the company's strategic marketing objectives.
- Collaborate with the marketing team to craft copy for a variety of projects including email campaigns, landing pages, social media posts, and promotional materials.
- Use frameworks like Story Brand to structure messages that resonate with target audiences and lead to measurable actions.
- Edit and proofread copy to ensure high standards of grammar, clarity, and effectiveness.
- Conduct A/B testing on various copy elements to determine the most effective approach for different segments and products.
- Stay updated with industry trends and apply best practices for digital copywriting and content marketing.
- At least 3-5 years of experience in copywriting, with a proven track record of creating impactful and sales-driven copy.
- Strong understanding of SEO principles and how they apply to content creation.
- Experience using data-driven insights to guide copy decisions.
- Ability to work independently and with cross-functional teams to meet deadlines and project goals.
- Exceptional skill in writing clear, concise, and grammatically correct copy.
- Creativity and the ability to produce innovative and original ideas.
- Strong research skills and attention to detail.
- Excellent time management and organizational skills to manage multiple projects simultaneously.
- A proactive approach to problem-solving and a continuous improvement mindset.
- Increase conversion rates through targeted copywriting strategies.
- Enhance brand voice consistency across all marketing channels.
- Achieve specific customer engagement metrics defined by the marketing team.
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Nível de experiência
Pleno-sênior -
Tipo de emprego
Tempo integral -
Função
Marketing -
Setores
Saúde humana e serviços sociais
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