B2B Marketing Manager Latin America

Who are we?

• Samsung Electronics has grown into one of the world’s leading technology companies, and is recognized as one of the top 5 global brands. As a global leader in technology, we are transforming the world and we are proud to bring the creativity and diversity of its talented people who drive this transformation.
• The success of our company reflects the determination and talent of our people, in connection with our key corporate values: People, Excellence, Change, Integrity and Co-prosperity.

Areas of Responsibilities in this role, you will be responsible for:

• The B2B Marketing Manager will be responsible for executing Latin America B2B marketing strategies that drive business growth and enhance Samsung’s brand presence in the B2B market with all Samsung products and solutions.
• This role involves overseeing all aspects of marketing, from campaign creation, events management, contents generation, market understanding (co-working with Business Intelligence), and co-working with the marketing departments of the subsidiaries to ensure alignment and effectiveness in the marketing plan implementation.

Job Description

• Develop and execute comprehensive B2B marketing plans and strategies to achieve company goals and objectives focused in B2B Integrated Offering solutions for SAC, EB and MX B2B.
• Co-work with BI to identify industry trends, customer needs, competitive landscape and define target market segments.
• Creation of high-quality content tailored to the B2B audience, including case studies, newsletters and B2B web site, promoting the B2B Integrated Offering.
• Collaborate with internal teams in the subsidiaries and external agencies to produce engaging and informative content.
• Plan, create, and manage marketing campaigns across Samsung’s B2B channels, including email, social media, content marketing, webinars and events.
• Track, analyze, and report on the performance of marketing campaigns, using data to optimize and improve results.
• Ensure consistent messaging and brand identity across all the B2B marketing channels.
• Manage and grow the company’s presence and reputation in the industry.
• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Monitor and control marketing expenditures to have the best use of the marketing budget.

Requirements

• Bachelor's degree in Marketing, Business or related.
• Minimum 5 years of B2B marketing experience.
• Proven success in developing and executing marketing campaigns.
• Strong analytical, communication, resilience and leadership skills.
• Proficiency in marketing automation and CRM tools.