Tales Terribili de Aquino Almeida

Today we celebrate a significant milestone. Two years ago, Linksports demonstrated the feasibility of a new scouting and peer-to-peer sponsorship model in Global sports. After months of effort from opps teams in Brasilia (the Capital of Brazil), São Paulo, and the IT & management in Toronto, and before an audience of players, parents, football trainers, performance analysts, scouts, and coaches, the launch at the FIFA class stadium Arena Mané Garincha on April 16, 2022, was a resounding success. We had achieved 8,5k downloads of an App, still in its embrionic stage, (over 280% of our initial target). The MVP was just a day old, and we already had 42,000 link activations, 4 million Impressions, six major league scouts added to the ecosystem and a proven CAC in the football market (the lowest cost of client acquisition in Brazil). Most importantly, scouts had already selected four talents for further evaluation. Based on video analytics, AI, the power of social media and multiple football challenges, the "digital combine" (Peneira-Digital LINKSPORTS) was proven scalable in its premiere. All of these achievements by the first day of operation. The first stage of the “rocket” had proven liftoff. Was it a perfect trajectory? Not so much, but it was an excellent starting point for a journey of perseverance, learning from mistakes, pivoting, aggregating partners and creating a community of empowered fans that can today funnel from 15 countries their "micro-sponsorship" investment to a football player in Brazil and soon in 4 other countries. For the first time, a Canadian startup has landed in the field of Football, the heart of the Country of Football with over 40 million players: Brazil. Linksports, emowering fand Connecting Players.

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BALLBOARDS: Super cool #sponsorship activation from Latin America’s largest #ecommerce retailer — Mercado Livre Brasil — during the last Cariocão (Brazil league finals). For decades, pitchside billboards have been a part of the football environment, but never before had one of them actively participated in a match. To demonstrate Mercado Livre’s quick delivery, they created billboards equipped with a cannon that automatically — and within seconds — delivered a ball to players for corner kicks. FANTASTIC integration into the playing environment that adds value to the game viewing and player experience without causing a big distraction. 👏🏻 👏🏻 👏🏻 #sportsbiz #sponsorshipactivation #marketing #branding #advertising #creativity #soccer #football #futbol #ooh

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Brazil. Survey. Brazilian football has been overtaken by sports betting apps. They sponsor most of the first division teams, the broadcasting of the games, and sports analysis programs. Even the name of this year's championship carries the brand of one of them. However, Brazilians do not view the impacts of "bets" on society as a whole or on football itself favorably, as shown by an unprecedented survey conducted by Mobile Time and Opinion Box. Complete survey in first comment. #igaming #igambling #onlinesportsbetting #ndoglobal

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✅"Take Your Kids' Soccer Skills to the Next Level with SoccerFlix" ADVICE:#kevinho and The most impressive #soccer accelerator 👈 made-up by an American Kid #nwsl #scout #oportunidade #coaches #sportsmarketing #sales #amazing #startup #celebration #trending

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While Alienware Prolab initially looked at understanding the cognitive aspects of elite esports athletes, applying our findings in real esports contexts to find performance gains was a very natural next step. Enter our Valorant Brazil team, aka the Queens of Brazil, who have (as of yesterday) won every Brazilian Game Changers event. But when the team was facing some tough challenges in the middle of last year we incorporated Alienware Prolab findings into their training regime to help. Lead by Natália Zakalski, we included specific cognitive training to supplement their existing training protocols in order to find even more performance gains. The results blew us all away - there was universal improvement across the team, with some cognitive performances exceeding our best male athletes, and the team achieved some of their best ever results in the process. It's a small step, but we're firm believers that women belong in competitive esports at the top level and interventions like these may be one piece of the puzzle to facilitate a more equitable landscape for all. Hear from the team yourself: Daiki: https://lnkd.in/gh4wRBqT Bizerra: https://lnkd.in/gAqybvy7 Joojina: https://lnkd.in/gh4wRBqT

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These are good opportunities and I would encourage relevant companies in my network to apply. As an investor in the sports industry, I totally get the difficulty of being early stage. Especially pre-revenue when most VCs and strategics are still waiting to see the dollars start tricking in before they want to have a material discussion. So, if you can get on a stage at a summit like SBC Lisbon, you get great exposure and a chance to really shine. That’s more important than the prize money by the way (which is nice for sure, but still…) Best of luck to all applicants. Entrepreneurship requires grit and dedication. #entrepreneurship #keepgoing

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What (I Think) You Should Know This Week (19/04) WNBA Salary Gap Sparks Debate About Fair Pay and Investment The players' union is positioned to negotiate a better deal in 2025. The league plans to expand to 16 teams, new media rights deals are expected to bring more money and visibility and WNBA is experiencing its most-watched season in 21 years. https://lnkd.in/eGuKsUfh TikTok May Enable Brands To Generate AI Bots to Pitch Products AI powered influencers are not totally new, but them in masses may be. If successful, how threatening could this be to a job that has become the most desired one for younger generations? https://lnkd.in/ejWcYrwX The "startup mass extinction event" predicted for a while is likely happening in 2024 due to a difficult funding environment. VCs finally getting serious about the way the valuate and the seriousness of their investments. This is good for everyone, including the IPO market which should see better post trading pricing than recent years. https://lnkd.in/enn9rNRu How The Miami Grand Prix Became Hard Rock Stadium's Most Lucrative Event Miami is a new cultural center for the US. There is no end to how much you can optimize monetization of sports events. By offering a variety of experiences beyond just the race itself the event reaches a wider audience with diverse interests and budgets. https://lnkd.in/eNZWgpax Amazon Live introduces an interactive and shoppable channel on Prime Video and Amazon Freevee 75% of US adults use their phones while watching TV, so this is simply a step in the right direction. Amazon has the power to work all its verticals and create the classic “flywheel” effect. https://lnkd.in/eDQKzT7d Israel has carried out a strike inside Iran, US official tells CNN, as region braces for further escalation The situation could escalate further, potentially leading to a wider war. International pressure may force both sides to de-escalate. War tends to fall into this vicious cycle that is hard to end. Humanity can be both fascinating and frightening. And don’t think it has lived a more tense moment since cold war. https://lnkd.in/ernDb3mJ 

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