Stephane Maquaire

Today was the day to talk about the influencer market in Brazil. Our numbers, our opportunities, our difficulties and challenges. We have one of the largest markets in the world. Our numbers made this group of MBA students from all countries impressed. Also shared the stage with me, @fabianakaiucaconsultoria who spoke about our marketplace market. Thank you @australgroup for the opportunity and for this space to take our VOICE to the world! Here we go 🚀✅🎉 #influencer #market #influencermarketing #influenciadores #digitalmarketing #contentcreator #marketplace

13

3 comentários

I'm proud to see Brazilian schools in the Financial Times 2024 global ranking of the best executive education courses, with a highlight on Fundação Dom Cabral (FDC), which occupies the 5th position. The São Paulo School of Business Administration of Fundação Getulio Vargas (FGV Eaesp) and Insper are the other two Brazilian institutions on the list. In the ranking of "in company" courses, FDC also stands out, occupying the 10th position. Insper appears in the 55th position and FGV in the 81st. The ranking is based on various criteria, including the interaction between client and school, course flexibility, teaching methods, teaching quality, relevance of skills acquired for the workplace, diversity in faculty nationality and gender, and the percentage of female participants. These rankings reflect the excellence and recognition of Brazilian institutions in the global executive education scenario, demonstrating the continuous effort of these schools to offer high-quality programs that meet market needs and develop competent leadership. #ExecutiveEducation #BusinessExcellence #GlobalRanking #LeadershipDevelopment #TopSchools #FinancialTimes #BrazilianInstitutions #CorporateTraining #InCompanyCours Paulo Vicente Alves

22

1 comentário

After years of focusing on large stores, many companies are now reconsidering their strategy. The shift towards smaller, more strategic locations is gaining momentum in the retail industry. Brands are honing in on urban centers and beyond to enhance foot traffic, improve convenience, boost brand visibility, and cater to the rising consumer preference for 'little and often' shopping experiences. This trend also includes the establishment of centers for 'click and collect.' Learn more about this evolving approach in retail here: [Link to article] #Retail #BusinessStrategy #RetailTrends

13

3 comentários

The situation in organizations is much worse. The problem is not only in the relationship between employees. The main problem is in the relationship between the CEO and C-suites, between C-suites and middle managers, between different functional departments. The problem is a skewed Management System and a perverted System of Mutual Obligations. This is not a cultural issue. This is a problem Of An Outdated Management Paradigm. Now it is necessary to finally move from Astrology to Astronomy. The names are similar, but the meaning is the opposite.

1

If you want to change the future of retail 🛒 there was no better place to be than in Paris last week at the World Retail Congress It was a key event, where 1000 retailers and Partners from around the world shared insights on "high-performance retail". It was mind-blowing, because what I take away from it is that the challenges of high-performance retail are now almost always combined with ESG strategies ✅ At Smartway, we also carry this voice => "sustainable IS profitable." We are saving products and offering high profitability standards. They must go hand in hand. - Food retailers are under pressure - They need to strengthen their business model - But also take into consideration the Planet & People This observation is unanimous, everywhere in the world. - Marija Rompani (JOHN LEWIS PARTNERSHIP PLC), who spoke alongside Sharon Bligh (The Consumer Goods Forum), about a sustainable food future. Waitrose is making great strides with farmers for more sustainable production, while involving consumers in the process. - Alexandre Bompard (CEO Carrefour) shared common challenges worldwide, around inflation, climate issues, and digital levers. - Fahed Ghanim (CEO Majid Al Futtaim) warned about the importance of finding levers to maintain a profitable model. (Yes, the retail model is facing significant charges, historically rising in recent months (energy, labor costs...). - I also had the chance to share time with Suzanne Long (C- Sustainability & Transfo at Albertsons Companies). It was very inspiring. The results of the strategy implemented are making significant impacts at all levels. (Personally, I think the CSTO position is a brilliant idea. It allows for the establishment of a hyper-strong ESG strategy, while also seeking to transform the organization from within to make it more profitable and efficient. Suzanne's results over the past years are unprecedented). - Danni Peirce (CEO 7-Eleven DFI Retail Group) also highlighted the logic of innovation, particularly tech enablers to enhance store performance. - Judith McKenna (Former President & CEO Walmart Intnl) spoke on "the secret DNA of high performing teams." Without spoiling it: the main asset is around Meaning and making bold choices. Walmart is aiming for zero operational waste by 2025. - I also met STEPHANE COUM (CEO Central Food Retail Group (CFG) Thailand), who is developing a strategy for very strong growth and results, while also improving its impact on the planet. Having met the teams in Thailand, it's amazing to see the group's ability to reinvent itself and be united around purpose. Bravo. The issues are all interconnected. With Paul-Adrien MENEZ and our team, we contribute actively on it, by reconciling positive impact issues for the planet and its people, with positive economic issues for food retailers. => And it works: 250 million products saved from the trash while improving several hundred million euros of additional profitability.

51

6 comentários

The Evolution of the Retail Market: Navigating the New Normal In recent years, the retail market has undergone a seismic shift. The convergence of technology, changing consumer behaviors, and the global pandemic has reshaped how we shop and interact with brands. As we navigate this new normal, several key trends have emerged: Omnichannel Experiences: Retailers are blending physical and digital channels to create seamless shopping experiences. Click-and-collect, virtual try-ons, and augmented reality are enhancing customer engagement and convenience. Sustainability: Consumers are increasingly prioritizing sustainability. Retailers are responding by adopting eco-friendly practices, from sourcing sustainable materials to reducing carbon footprints. Personalization: Advanced data analytics and AI are enabling retailers to offer personalized shopping experiences. Tailored recommendations, targeted marketing, and custom products are becoming standard expectations. Direct-to-Consumer (DTC) Models: Many brands are bypassing traditional retail channels to connect directly with consumers. This approach allows for greater control over the customer experience and fosters stronger brand loyalty. Experience-Driven Retail: Brick-and-mortar stores are evolving into experiential hubs. From pop-up shops to in-store events, retailers are focusing on creating memorable experiences that drive foot traffic and engagement. The retail landscape is more dynamic than ever. Embracing these trends will be crucial for retailers looking to thrive in an increasingly competitive market. How is your organization adapting to these changes? #Retail #Ecommerce #Sustainability #Omnichannel #CustomerExperience #Innovation

14

The latest on RetailWire ➡ Levi Strauss & Co. has launched a revamped store in Kyoto, Japan, adopting the “NextGen” format aimed at improving the shopping experience. The newly reopened Levi’s store, located in the Teramachi Kyogoku shopping district, occupies a spacious 570 square meters across four levels. This expansion makes it more than double the size of its predecessor, which had just two floors. And this isn’t your typical Levi’s store in any standard shopping center or location. Through a combination of store design layout and locally tailored offerings, it makes a statement and aims to generate more sales from its community and beyond. ⬇ My comments featured below ⬇ "Levis’ localized strategy across the store experience and product mix could be the winning strategy that all retailers need to consider. But Levi’s must have exceptional product obsessed store associates on the shop floor to make this concept successful. I would love to see more retailers take this hyper localized + experiential approach to their stores but I am not sure they would make this investment. They are too concerned with reducing operating costs and most strategies today are reactive. Inventory management is still a top concern and until retailers can get their product assortment in check, their focus will not be innovating their stores." ➡ Checkout the discussion here: https://lnkd.in/eTbCq9qj #retail #retailwire #braintrust #retailnews #levis #stores #technology

38

2 comentários

With Paris’s World Retail Congress concluded, participants were addressed by Alexandre Bompard, the chair and CEO of the French retail powerhouse Carrefour Group, Ian Bailey, CEO of Kmart Group, and many others. Featured insights from industry leaders like Judith McKenna, former Walmart International CEO, who emphasized the importance of strong leadership during times of change outlined her leadership formula: IQ (intelligence), EQ (emotional intelligence), RQ (resilience), and HQ (hope quotient). Crate & Barrel's success story showcased how services like their Design Desk, offers free interior design assistance, can significantly boost revenue and average order size. This exemplifies the importance of incorporating consumer services to enhance the in-store experience to drive sales. The future of Retail was a frequent topic throughout the event. Despite economic challenges like high interest rates and geopolitical tensions, experts remain cautiously optimistic. They anticipate a shift towards consumers valuing both value and luxury, possibly leading to consolidation in the industry. Retailers are advised to adapt to the changing landscape rather than waiting for ideal conditions. Read more about World Retail Congress’ main takeways in the article linked below. https://lnkd.in/gYPtFTjz

12

Do want to know one Spinoff of School of Economics, Business and Accounting at the University of São Paulo? Do you want to engage in the entrepreneurship path and create your own startup from your technology developed at USP - Universidade de São Paulo ? Please join us on May 9, 2024!! Márcio Assêncio Araújo , Kander !!!

17

2 comentários

The BORA range of products.....

1

“Generative AI in particular is set to deeply change how we behave and work, we must be prepared to adapt at full-speed continuously because that is what retail demands of us. The ride won't be smooth but it’s our role to navigate these challenges successfully.” The World Retail Congress in Paris started with an inspiring presentation by Alexandre Bompard, CEO at Carrefour. He summarised the three biggest challenges currently facing the retail industry as follows: 1. digital transformation 2. inflation 3. climate change In my opinion, Carrefour has already demonstrated its efforts for technological transformation and climate change by winning the EHI #reta award in 2023 with their Bulk Avenue, together with DIGI France (Groupe TERAOKA), HL Display - The better shopping experience and Vracoop. 130 bins displaying unpacked products, including 90 references of 25 brands are present there since July 2022. This innovation enables customers to choose from a wide range of best-selling products, at prices lower than those on the shelves, with a simple and fast shopping experience, thanks in particular to motion-sensing technology. An exciting start, I'm already looking forward to the next two days.

16

Getting the balance between an effective and efficient supply chain and your personal Environmental commitments remains a constant challenge - the need to reflect on those critical interdependencies and the short - longer term actions will be fundamental. Hear from our team on common themes and issues. #bdo #supplychain #esg

4

🚀 Unlock High Performance 🚀 Today marked the kickoff of an executive training at Nova School of Business and Economics on High Performance Teams. The essence of our discussions revolved around distinguishing between performance and high performance and we delved into the crucial mindset shift when facing challenges. The day culminated in a hands-on activity that perfectly encapsulated this ethos. Through the art of Taekwondo, we found ourselves breaking boards, yet the true breakthrough was internal. It dawned on us that the difficulty of challenges lies in the perspective we bring to them. Whether we confront them head-on, with more or less trepidation, each challenge is conquerable—just as Master Tanger taught us. Heartfelt gratitude to MC for the opportunity, NOVA SBE for the seamless organization, and Master Pedro Tanger for the inspiring dynamic. This journey has only just begun, and already, it's ignited a fire within me. I brought the board I broke with me, and it will surely become a part of my home decor, serving as a reminder whenever I feel afraid to tackle a challenge: challenges are only as difficult as we perceive them to be.

35

It is with great pleasure that I share my latest contribution—an article on the Poder360 portal, one of the most renowned and important media outlets in the Brazilian economy and business segment. In the article, I provide perspective on why Instagram remains the preferred social media platform for Brazilian influencers, despite ranking third in financial returns. To conduct this analysis, I collaborated with the Influency.me agency's survey and reporter Vitória Queiroz. Their assistance allowed me to share valuable insights on the subject and further represent Viral Nation globally on a topic of significance for a Brazilian audience. Check out the article here: https://lnkd.in/ea9ajJvk #Poder360 #BrazilianEconomy #BusinessInsights #SocialMediaTrends #InfluencerMarketing #InstagramMarketing #ViralNation #BrazilianInfluencers #MediaAnalysis #BusinessSegment #ContentCollaboration #IndustryInsights #GlobalRepresentation

24

3 comentários

In our latest episode of the eCom Pulse podcast, I hosted Pedro Santos, the Head of E-commerce at Sonae MC. One standout quote from Pedro captures today's retail challenges and opportunities: "𝑶𝒖𝒓 𝒍𝒐𝒚𝒂𝒍𝒕𝒚 𝒑𝒓𝒐𝒈𝒓𝒂𝒎 𝒊𝒔 𝒏𝒐𝒕 𝒋𝒖𝒔𝒕 𝒂𝒃𝒐𝒖𝒕 𝒕𝒓𝒂𝒏𝒔𝒂𝒄𝒕𝒊𝒐𝒏𝒔. 𝑰𝒕'𝒔 𝒂𝒃𝒐𝒖𝒕 𝒃𝒖𝒊𝒍𝒅𝒊𝒏𝒈 𝒆𝒏𝒅𝒖𝒓𝒊𝒏𝒈 𝒓𝒆𝒍𝒂𝒕𝒊𝒐𝒏𝒔𝒉𝒊𝒑𝒔 𝒂𝒏𝒅 𝒑𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒛𝒊𝒏𝒈 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆𝒔 𝒕𝒉𝒂𝒕 𝒓𝒆𝒔𝒐𝒏𝒂𝒕𝒆 𝒘𝒊𝒕𝒉 𝒐𝒖𝒓 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔' 𝒍𝒊𝒇𝒆𝒔𝒕𝒚𝒍𝒆𝒔." This approach has not only distinguished Sonae MC from its competitors, but has also demonstrated the importance of seamless integration between online and offline platforms. 🔗 Tune into the full episode: https://lnkd.in/e9KuYqAx #CustomerLoyalty #Ecommerce #OmnichannelRetail #DigitalStrategy #RetailInnovation #PodcastEngagement #eComPulse

49

1 comentário

🗣️ Next week I will be in ProXXima 2024, the most important event for media, technology, and innovation in Brazil's marketing and communications sector! 🇧🇷 We will meet clients, colleagues, and journalists to discuss the challenges and opportunities in the digital industry in the U18 segment. 📊 Did you know that 95% of children influence household purchases and that 64% of teenagers in Brazil have their own money to spend? 💡 Currently, 7 out of 10 dollars invested in digital advertising to connect with minors are wasted. 💸 On these topics, and more, Ricardo Wako, Country Manager of Kids Corp Brazil, will present an exclusive session on Tuesday, 6/4 at 11:10 am on the Content Stage about "The power and influence of children in family purchasing decisions: how to connect with them in compliance with the LGPD." 📅 🙌 If you want to learn more about Martech for U18, come to our booth (#6), where we will provide more information and have games and surprises. 🎉 #ProXXima2024 #Brazil #Martech #KidsCorp #Innovation

56

5 comentários

On Tuesday, May 28, 2024, ABEMMI held the IX ABEMMISUMMIT, an event focused on the advancements and challenges of Global Mobility. The first panel led by Tanguy Baghdadi, provided valuable insights into the Global Mobility landscape. Baghdadi emphasized that 10% of Brazil's GDP is generated by German companies, underscoring the significance of global mobility for economic growth and innovation in Brazil. According to Tanguy, Brazil's GDP increased by 3% in the last year, primarily driven by the automotive sector with an addition of 100 billion, and an additional 1.3% increase is estimated for 2024. The most anticipated panel featured Jonatas Luis Pabis and Ciomara Mafra Reis, General Coordinators of Labor Immigration at the General Coordination of Labor Immigration (CGIL), along with Rafael Neves Carvalho, Coordinator of Records and Fiscal Benefits at the Internal Revenue Service (IRS), discussing the implementation of artificial intelligence in process analysis by CGIL, scheduled for 2025, and the optimization of CPF issuance. Pabis and Mafra highlighted advancements in process efficiency in Brazil. CGIL is trying to promote foreigners to Brazil and presented data on a 40% increase in residency permit applications due to investments in the automotive sector, new international air routes, and international instability. Furthermore, there is an investment attraction program for the green sector, whose plan will be submitted to the Ministry of Development, Industry, Trade and Services (MDIC) and subsequently to CGIL for final analysis, which will be relevant for a country so rich in natural resources. We need to expand opportunities for foreign investment in companies and urban real estate in Brazil, as well as create incentives for foreign digital nomads and retirees, aiming to boost the country's economy. Despite Brazil's vast territory, the number of foreign real estate investment processes is still considerably low, reaching only 180 million Reais in 2023. To address this gap, Digital Apps are being developed to facilitate the entry of digital nomads, real estate investors, and foreign retirees, with the aim of attracting this group more prominently to Brazil. Carvalho highlighted the creation of the National Identity Card, integrating pension, work, and health information with biometric validation. A new APP will allow the annual validation of CPF for non-residents, with a planned release in the second half of 2024. Also this May, a technical cooperation agreement was signed between IRS and Federal Police so that, at the time of registration for the issuance of CRNM, the foreigner's registration with their CPF number is already completed. Congratulations to ABEMMI for the excellent seminar.

27

Insights from the World Retail Congress: Navigating the Future with Global Retail Leaders I'm pleased to share a special video that captures the current retail market, during last month's World Retail Congress, held in Paris. Imagine being surrounded by the creme de la creme of the retail world.  It felt rewarding to be sitting amongst so many industry gurus (in one place) listening to past hurdles and today's wins! In this week's episode, we witnessed VP's and C level executives, from top-tier companies, like: AMERICAN EAGLE OUTFITTERS INC., Crate and Barrel, and Mattel, Inc.. From cutting-edge discussions on ESG, to tackling global challenges (like labor shortages) and supply chain intricacies, this congress was a goldmine of data. A special shoutout to ANITA MENDIRATTA, whose mastery in MC'ing set a new benchmark for engagement. Her blend of humor and sharp focus kept us all on track through a star-studded three-day agenda. Get ready to hear firsthand from movers and shakers like those from Walmart, adidas, and JD Sports France and many more! We learned what's next for retail and how these insights can reshape our brick and mortar stores. Thank you to everyone whose hard work made this year's World Retail Congress a phenomenal success. I'd appreciate your support by subscribing to my YouTube channel (The Retail Nomad) as we navigate the global retail landscape together! https://lnkd.in/dcQvHtrK #WorldRetailCongress #GlobalRetailTrends #RetailIndustryInnovations #RetailExecutivesInsights2024 #RetailStrategyandChallenges #ESGStrategiesinRetail #SupplyChainSolutionsRetail #RetailNetworking2024 #RetailLeadersInsightsParis #TheRetailNomad #Flexecution #WilliamReed #RETHINKRetail

27

8 comentários