“We live in a new era in the communication business. Some are dazed, some are confused. Basically just a few have either the courage or the understanding about the bits and bytes of our time in our line of work. And the thing is, this professionals that "get it" are getting younger and smarter. Rafael is this professional, he got it. If you have him on your side, you'll get it too.”
Founder, CCO at 404 | Partner, Head of Innovation at Galeria | Founder at Milk42 | Forbes Under30
São Paulo, São Paulo, Brasil
Informações de contato
6 mil seguidores
+ de 500 conexões
São Paulo, São Paulo, Brasil
Informações de contato
6 mil seguidores
+ de 500 conexões
Sobre
Hi. I'm Rafa Caldeira.
I believe the best advertising is not advertising.
Since 2016, I have been working in non-traditional agencies, pursuing creative work that makes room for itself by connecting culture and technology.
In 2015, I started a journey with Felipe Simi and Pedro Tourinho and joined Soko as the first hired creative and strategist. Soko was the first earned media creative shop in Brazil and now it is part of Droga5. During my tenure there, I led the creative team for nearly 7 years, positioning the agency as one of the most awarded, creative, and desired agencies in the country. Besides the creative work, the agency became very acknowledged for its culture craft on D&I and respect.
In 2022, I accepted a new challenge from Eduardo Simon and Rafael Urenha to become a partner and Head of Innovation at Galeria, a new kind of agency that pushes data and creativity to the limits to create impressive business results for clients like Itaú, McDonald's, Natura, and Havaianas. According to Scopen, in less than two years, clients have ranked Galeria as the top agency in over 16 categories, including Most Innovative, Best Craft, and Best Creative.
Recently, in late December of 2023, in addition to my role at Galeria, I co-founded a company named 404 with my close friends and admirable colleagues, Renan and Saulo Monjon.
404 is a creative and innovation company. Currently collaborating with Netflix and Google. 404 helps ambitious and brave brands to design new futures and think beyond advertising.
Far away from the advertising world, I had the honor of being listed in Forbes' 30 Under 30 for a fashion project I co-founded with my brother, Guilherme Caldeira. Milk42 is the first subscription-based apparel service in Brazil. Each t-shirt comes with carbon credits tracked by blockchain, enabling users to monitor their impact.
Atividades
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Here’s an inconvenient truth... The creative process is completely dysfunctional. So many leaders try to codify it. But doing so is an impossible…
Here’s an inconvenient truth... The creative process is completely dysfunctional. So many leaders try to codify it. But doing so is an impossible…
Rafael Caldeira gostou
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Olha ela aí. A metodologia Asia // The Experience Co. para construção de marcas: tecnologia, design, música, games, esportes, arte e moda. Juntos…
Olha ela aí. A metodologia Asia // The Experience Co. para construção de marcas: tecnologia, design, música, games, esportes, arte e moda. Juntos…
Rafael Caldeira gostou
Experiência
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SOKO
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New_Content
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Creative Director
New_Content
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Creative Strategist
New_Content
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Formação acadêmica
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Singularity University, Silicon Valley
Executive Program Exponential technologies to address the world's grand challenges
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Fundação Armando Álvares Penteado
Bachelor of Advertising
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Gold in the "Iº Creative Festival of FAAP", sponsored by Yahoo!
Reconhecimentos e prêmios
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#1 Brazilian ECD - 2021 One Show Creative Ranking
One Show
The One Show is the world's most prestigious award program in advertising, design and digital marketing.
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SILVER - Creative Strategy
Cannes Lions
The first Creative Strategy Lion in Brazilian history.
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SILVER - She Can
One Show
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BRONZE - Brand Experience
Cannes Lions
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BRONZE - Media
Cannes Lions
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Fast Company - World Changing Ideas
Fast Company
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BRONZE - Direct
Brazilian Creative Club
Title: Uber Juntos & Shallow Now
Category: Direct
Client: Uber -
BRONZE - Direct
Brazilian Creative Club
Title: Cross Collection
Category: Direct
Client: Amaro -
BRONZE - Outdoor
Brazilian Creative Club
Title: Uber is not for you
Category: Outdoor
Client: Uber -
GOLD - PR
Brazilian Creative Club
Title: Uber Juntos & Shallow Now
Category: PR
Client: Uber
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IN BOOK - Digital
Brazilian Creative Club
Title: DNA Collection
Category: Digital / Influencers
Client: Amaro -
IN BOOK - Green Star
Brazilian Creative Club
Title: Rhymes against fake news
Category: Green star (non-profit)
Client: Fundação Maria Cecilia Souto Vidigal -
IN BOOK - Mobile
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Title: Uber Juntos & Shallow Now
Category: Mobile / Social Media
Client: Uber -
IN BOOK - PR
Brazilian Creative Club
Title: Uber is not for you
Category: PR
Client: Uber -
SILVER - Art Direction
Brazilian Creative Club
Title: Pipoca e Guaraná
Category: Art Direction
Client: Guaraná Antarctica / Ambev
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SILVER - Digital / Games
Brazilian Creative Club
Title: Cross Collection
Category: Digital / Games
Client: Amaro -
IN BOOK - Direct
Brazilian Creative Club
Title: Quero trabalhar de cueca
Category: Direct
Client: Mash
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BRONZE - Branded Content
Brazilian Creative Club
Title: Gretchen x Cadillac
Category: Branded Content & Entertainment
Client: Netflix -
GOLD - Branded Content & Entertainment
Brazilian Creative Club
Title: Xuxa and the missing child
Category: Branded Content & Entertainment
Client: Netflix -
BRONZE - Branded Content & Entertainment
Cannes Lions Festival
Title: Xuxa and the missing child
Category: Branded Content & Entertainment
Client: Netflix -
BRONZE - PR
El Ojo de Iberoamerica
Title: Xuxa and the missing child
Category: PR
Client: Netflix -
IN BOOK - Best Screenwriting
Brazilian Creative Club
Title: Xuxa and the missing child
Category: Best Screenwriting
Client: Netflix -
SILVER - Content Campaign
CMI
Title: Chain of Happiness
Category: Content Campaign
Client: Kibon -
BRONZE - PR
Wave Festival
Title: Chain of Happiness
Category: PR
Client: Kibon
Idiomas
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Português
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Inglês
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