Pedro Rios

It was a pleasure to discuss with Stephen Wynne-Jones from ESM - European Supermarket Magazine on the evolution of retail, eCommerce and Nestlé’s Digital Transformation #wearenestle #digitaltransformation #nextgenerationsales

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Fantastic news that Brazil is going to be the host country of FIFA Women's World Cup 2027™. This is truly a historic moment, as it's the first time this prestigious tournament will take place in South America. Brazil is a hugely important market to our Rexona business, particularly as we continue our commitment to inspire millions of girls around the world to play football with confidence, something that we do in partnership with @FIFA. Our commitment shines through initiatives like the Breaking Limits Programme: Girls Can series, a specialised coaching education series designed to upskill coaches and mentors on how to tackle key confidence issues girls face when playing football. Tournaments like the FIFA Women’s World Cup™ have a profound impact in fostering greater participation and ambition among aspiring athletes, through celebrating and showcasing role models in elite athletes. Currently, 64% of Brazilian boys aspire to become professional athletes, where only 34% of girls share this dream (@CENTAURO). The FIFA Women's World Cup 2027™ presents a unique platform to inspire young women and girls not only in Brazil but across the globe with the confidence to play. It's a chance to break barriers and redefine the limits of the beautiful game. Let's champion inclusivity, ignite passion, and make history on and off the field.

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🍿 Ready for a taste of what's driving the snack market? The Snack50 report crunches the numbers on the top 50 snack brands, offering insights across various categories. Discover why consumers are munching what they are and get a sneak peek at what’s on the horizon. Equip your team with the strategies to stay ahead. 📊 https://hubs.la/Q02BXq_Z0 #SnackTrends #MarketInsights #StrategyDevelopment #Snack50

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Digital Commerce leading growth half-year growth for Nestlé Interesting half-year results announcement from Nestle today. The results (link below) state clearly "By channel, organic growth in retail sales was 2.0%. E-commerce sales grew by 10.6%, reaching 18.2% of total Group sales." 🌟 eCommerce sales now represent 18.2% of total Group sales. 🌟 eCommerce sales growing 5X faster than retail sales. 🌟 In China, "Purina PetCare achieved double-digit growth, building on new product launches and strong e-commerce momentum." What do these results mean? They mean that, in very mature categories (Confectionery, Water, PetFood etc), in very mature markets (US, Europe, APAC), digital commerce is unlocking new customers, creating incrementally and driving growth. https://lnkd.in/eNrRACZ3

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Last month I had the opportunity to attend an Executive Program at Wharton School of the University of Pennsylvania (Corporate Governance: Essentials for a New Business Era). What are the key role of the Board of Directors? How could it impact positivelly on the business? The main take aways: - The Board with leadership behaviour with management for value - Board can play the role the shareholder activism - Succession plan is key for the business continuity - DE&I: Diversity should go beyond surface - ESG: Data point is key - Governance: active commitees and regular self-assessment. Great experience in living the UPenn campus environment and building valuable networking.

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🌱 Brazil Leads in Plant-Based Milk Consumption! 🌱 Exciting news from the beverage market in Brazil! Recent data reveals that Brazilian consumers are embracing plant-based milk at a rate three times higher than other markets, in terms of spending. This remarkable trend underscores a significant shift towards more sustainable and health-conscious choices among consumers in Brazil. This is an incredible opportunity for producers and retailers to innovate and expand their offerings to meet this growing demand. Let's continue to support and drive the shift towards more sustainable consumption! #Sustainability #PlantBased #ConsumerTrends #Brazil #Carrefourlinks #data #dataretail

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This. Changes. Everything. Think you know stevia? Think again! Our most sugar-like stevia ever enables 100% plant-based sugar reduction with excellent solubility for beverages, fruit preps, syrups and more. Plant-based sweetening is evolving and improving….is your brand?

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Access to the latest trends in the pet industry is crucial for anyone looking to make a mark. Keeping up with the latest trends and developments can give you an edge over your competitors in the market. Check out the link below for more details on the current trends in the Pet Industry. https://lnkd.in/eM3gS6EK

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- April 19, 2024 - Together with Febriana, Fitri, and Marella, I conducted an internal and external strategic analysis of Nestle Global. Our goal was to provide strategic recommendations and estimate budget costs for programs aimed at improving the company's growth based on our analysis. Our analysis offered new insights into how the FMCG (Fast-Moving Consumer Goods) industry operates and competes to maintain market share in various countries or regions. For Nestle, this involves selling products using diverse marketing techniques and even different flavor formulations, tailored to the conditions and cultures of the target markets. Nestle connects countries and cultures through its products, showing that people worldwide can share an interest in Nestle products. Additionally, Nestle is committed to enhancing the nutrition and well-being of its consumers globally and adheres to the WHO sales code of ethics as a food and beverage producer. #BusinessDevelopment #StrategicManagement #GrowthStrategy

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When is it time for a brand to find a new home?... The potential sale of Oscar Mayer reflects a proactive approach to adapting to evolving consumer demands and market dynamics. Here are some thoughts that this WSJ article sparked in me. 1. Brands and companies at some point lose alignment. Brands can be very strong and consistently deliver a consumer promise. However, the brand promise may not be permanently in alignment with a company strategy. By prioritizing healthier product options and realigning its portfolio, Kraft Heinz shows a commitment to long-term growth. The focus on improving nutrition in its products reflects a broader industry trend towards addressing concerns over ultra-processed foods and health-related issues linked to diet. 2. The best decisions are grounded on the consumer. Kraft Heinz is considering selling Oscar Mayer to restructure its portfolio amidst growing consumer interest in health and nutrition. This move can help align with changing consumer preferences towards healthier options. 3. Stock performance and financial results matter. This strategic move is crucial for boosting the company's stock performance, which has been stagnant over the past five years. Kraft Heinz is facing challenges in its quarterly results due to cooling demand for some products and increased input prices. Profitable growth is about having the right portfolio for the long term. When brands lose alignment to the broader business strategy, they part ways with companies. In the end, it is about the consumer, what the consumer wants / expects and the competitive advantage of an organization to win with the consumer in a profitable way. What do you think? #marketing #branding #management #mentoring

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Q1 Alcoholic Drinks: a story of two tales 1) The strong volume rebound of the beer vertical 2) The challenges of the spirit vertical to hold their ground after the last three years extraordinary growth Pre-covid profitability level remains still far for most AB InBev is narrowing its volume losses in an improving context for NA/ Bud Light More details in our Q1 2024 results publication: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗤𝟭 𝟮𝟬𝟮𝟰 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗜𝗻 𝗥𝗲𝘃𝗶𝗲𝘄 - 𝗧𝗵𝗲 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 𝗧𝗶𝗱𝗲 𝗜𝘀 𝗡𝗼𝘄 𝗚𝗼𝗶𝗻𝗴 𝗢𝘂𝘁 https://lnkd.in/eqtWZjxV 𝗧𝗶𝗺𝗲 𝘁𝗼 𝗿𝗲𝗳𝗼𝗰𝘂𝘀 𝗳𝗼𝗿 𝗮𝗹𝗹 𝗼𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝗰 (𝘃𝗼𝗹𝘂𝗺𝗲) 𝗴𝗿𝗼𝘄𝘁𝗵 Exciting times To read our last publication on how to accelerate organic (volume) growth: 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢𝘀: 𝗠𝗮𝗻𝗮𝗴𝗶𝗻𝗴 𝗙𝗶𝗻𝗮𝗹𝗹𝘆 𝗙𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 (𝗩𝗼𝗹𝘂𝗺𝗲) 𝗚𝗿𝗼𝘄𝘁𝗵 𝗢𝗿 𝗛𝗼𝘄 𝗧𝗼 𝗦𝘁𝗼𝗽 𝗦𝗵𝗿𝗶𝗻𝗸𝗶𝗻𝗴 𝗧𝗼 𝗚𝗹𝗼𝗿𝘆 - 𝗙𝗿𝗼𝗺 𝗭𝗕𝗕 𝘁𝗼 𝗭𝗕𝗚® (𝗭𝗲𝗿𝗼-𝗕𝗮𝘀𝗲𝗱-𝗚𝗿𝗼𝘄𝘁𝗵) https://lnkd.in/eV5d39VE 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #fmcg #cpg Nestlé The Coca-Cola Company PepsiCo AB InBev Unilever Procter & Gamble Mondelēz International Kraft Heinz L'Oréal Danone The HEINEKEN Company Bel Reckitt Kenvue Sanofi Haleon Pernod Ricard Diageo General Mills Campbell's JDE Peet's Carlsberg Group Ferrero Henkel Mars Lindt & Sprüngli Kellanova Shiseido Bayer | Consumer Health Molson Coors Beverage Company Asahi Beverages Campari Group William Grant & Sons Kirin Beverage Company,Limited

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Authenticity in #BRANING. Expressing the soul of a brand is paramount. Companies must find the right balance between comercial efforts and brand building as consumers increasingly look for authentic products...

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🌟 Sudeep Nutrition's Impact in LATAM! 🌟 🌿 As the global Vitamins & Minerals market thrives, Sudeep Nutrition promotes health and wellness in Latin America! 🌎💪 🔍 Key Insights: 1. Market Momentum: With a whopping US$31.93 billion in revenue by 2024, this market is on an upward trajectory, growing at a remarkable 6.71% annually (CAGR 2024-2029). 📈 2. China's Dominance: China leads the pack, raking in US$5,328 million in 2024. But don't overlook the United States—their appetite for vitamins and minerals is substantial! 🇨🇳🇺🇸 3. Health-conscious consumers: People worldwide are prioritizing wellness. They crave natural, organic sources of these vital nutrients. Sudeep Nutrition delivers just that! 🌿🌟 4. Power Players: Salus Haus, Pfizer, AMWAY, Sanofi, GNC, and DSM are the industry giants shaping the future. Sudeep Nutrition will proudly stand among them soon! 💪 🚀 Let's fuel health together! Share the goodness, spread the word! 🙌 #SudeepNutrition #WellnessJourney #HealthMatters #LATAMHealth #VitaminsAndMinerals Sudeep Nutrition Pvt. Ltd. Remember, a healthier world starts with informed choices! 😊🌿💙

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New and emerging consumer traits as a result of changing lifestyles, the emergence of more complex routes to market (distribution channels), consolidation of power in the industry as a whole, and increasing international competition are the major challenges faced by both food manufacturers and retailers today for which they need to craft effective strategies in order to adapt and cash in on the existing and emerging market opportunities. #manufacturingstrategies #foodandbeveragebusiness #productrecalls #productleadership #consumerbehaviour #operationalexcellence

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At Heineken, we believe in brewing a better world... which is why we've developed our Brew a Better World initiative. With climate change impacting ecosystems, agriculture, and the health & livelihoods of so many communities, taking bold action is our only choice. We want to play a part in limiting global warming to 1.5°C. But how are we doing this? Well, here are a few of the things we've achieved in the last year. Personally, I'm proud of the fact that 77 of our ingredients, particularly barley and hops, are sustainably sourced. #BrewABetterWorld #ClimateChange #GlobalWarming

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I have been thinking about the paradox of loyalty. Challenging traditional notions of brand loyalty, the Ehrenberg-Bass Buyer Moderation Model offers a fresh perspective on consumer behavior. This influential framework suggests that most customers exhibit a stable level of brand loyalty while remaining open to switching. It introduces critical principles, such as the Double Jeopardy Law and the Duplication of Purchase Law, which have profound implications for marketing strategies. The model questions the effectiveness of highly segmented, niche marketing approaches, instead advocating for broad appeal and continuous efforts to attract new customers. It also provides insights into the relationship between market share, customer base, and acquisition costs. Whether to focus on heavy users or infrequent buyers depends on various factors, including market conditions and brand goals. Today's post at The Marketing Sage explores how the Ehrenberg-Bass Model can reshape your customer acquisition and retention approach. Do you need help with issues around customer loyalty and who to target? My observations. https://lnkd.in/eDXWQGYJ #customeracquisition #loyalty #ehrenbergbass #doublejeopardy #brandloyalty #marketing Phillip Oakley Lisa Ehrlich Dana Campagna Lanham, MBA Brandon Ward Kepler Knott Vadym Ostrovskyy Andrew Sanefski, PCQI Julie Bryce Mary O'Neill Seth Kaufman Gavin Jocius Ben McKean Allison ("Ali") M. Wing Roxana Saidi Melissa Pashko Leslie Zinn Steve Engel Jill Frechtman BJ Bueno Benjamin Hordell 💥 Jordan Buckner Natasha Vandenhurk Gary Plassmeyer Finola Howard

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What better place than Cannes Lions International Festival of Creativity to talk about the future of the CMO role?   I had the opportunity share my point of view on this compelling topic with Business Insider. The key to the future of this role is becoming a more holistic brand-builder. Building authentic brands and human-centric experiences that resonate with people starts, in my view, with considering the end-to-end marketing of your products. Over my sixteen years at PepsiCo, I’ve worn a lot of different hats – but my role as CMO and Category Growth Officer has proven to be the most rewarding. As CGO, the focus expands beyond marketing to encompass growth across all aspects of the business. This shift is the future of the CMO role – it’s about driving growth, fostering innovation, and creating value at every touchpoint. It is an opportunity I cherish deeply. Leading with this cross-functional spirit, I know we can truly change the future of food. https://rb.gy/6illad

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CPG industry trends in 2024: Rescuing the decade | McKinsey Megatrends impacting CPG - the highlights of which we know but - but how to deal with them is the question - interesting overview: 1) Population growth stagnation - target, focus and personalization - profitable growth pockets M&A&D work with entities that can identify the sting in the tail of too large portfolios and identify new opps - predictive AI to help generate those insights. Reinventing brand building and marketing, scaling commercial excellence across business. 2)Crop failures increasingly frequent - volatility mitigation supply chain is key. This multi-enterprise ecosystem at its core must be collaborative, connected, responsive, and innovation centric, most importantly sustainable in this green century 3)Better for you better for the planet - how we embrace and recognize the natural world and its biomass is good for the planet and good for you. 4) Prescription weight loss drugs coming - lifestyle change and healthier nutritional choices exist - an option play but not the norm.

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Is Your Orange Juice Supply Chain Sustainable?#FandB This insightful (though 5-year-old) video dives into the factors influencing the global OJ market, offering valuable insights for F&B professionals: -Shifting Production Landscape: Understand the reasons behind Brazil's rise, the impact of citrus greening on Florida, and the emergence of Mexico as a relevant player in the orange juice market. Watch Now (and impress your colleagues with your citrus knowledge!): https://bit.ly/3UwyiO3 #TheMoreYouKnow #OrangeJuice P.S. Share your thoughts on the future of orange juice production in the comments! Will Brazil maintain its lead, can Florida bounce back, and how will Mexico play a role?

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