Paulo Fernando Silvestre Jr.

I led the launch of the first online shop in shop from Samsung in the world, in conjunction with Samsung Korea and Máquina de Vendas (all four sites). The site brings a great amount of information about Samsung products and tools that help e-costumer to chose among products available on retailer site at that specific moment, improving the sales conversion. I managed all deals with retailer (marketing, sales and IT resources), and acted as project manager and localization manager with Samsung… Exibir mais

I led the launch of the first online shop in shop from Samsung in the world, in conjunction with Samsung Korea and Máquina de Vendas (all four sites). The site brings a great amount of information about Samsung products and tools that help e-costumer to chose among products available on retailer site at that specific moment, improving the sales conversion. I managed all deals with retailer (marketing, sales and IT resources), and acted as project manager and localization manager with Samsung Korea. Exibir menos

Samsung Experience is the company's internal e-commerce for employees in Brazil. The site had to meet requests of several departments of the company, like Marketing, Sales, HR, Legal and Logistics. The project was important as a benefit for employees (who could buy Samsung products with discounts) and also a way to reduce aging and box damage inventories. I was responsible to fine tune all those departments requests and cut deals with third-party company responsible for the operation and… Exibir mais

Samsung Experience is the company's internal e-commerce for employees in Brazil. The site had to meet requests of several departments of the company, like Marketing, Sales, HR, Legal and Logistics. The project was important as a benefit for employees (who could buy Samsung products with discounts) and also a way to reduce aging and box damage inventories. I was responsible to fine tune all those departments requests and cut deals with third-party company responsible for the operation and Samsung IT team that took care of site development and hosting. Exibir menos

This project updated and relaunched traffic service from Estadão web portal.

I was hired for the job of creating Brazilian version of editorial applications that would be introduced with Windows 8 launch, know as Appex project. I worked with MSN Brasil team on editorial definitions, localization of of the apps, adjustments in content partners and fine tuning Bedrock CMS. At the end, the project produced the apps of News, Sports, Finance and Travel.

Eleições 2012 created a website, iPhone and Android smartphones apps and an aggregator that concentrate all the information related to the municipal elections in Brazil that year. It included reports and articles from the event in all major cities in the country. Besides text, the project included contents in áudio and video. There were available also information for all candidates for mayors and cities councilmen. The project also created tools that automatically measured the "mood" about each… Exibir mais

Eleições 2012 created a website, iPhone and Android smartphones apps and an aggregator that concentrate all the information related to the municipal elections in Brazil that year. It included reports and articles from the event in all major cities in the country. Besides text, the project included contents in áudio and video. There were available also information for all candidates for mayors and cities councilmen. The project also created tools that automatically measured the "mood" about each major candidate in the Internet, based on semantical analysis, and the most popular topics on Facebook and Twitter. Users could also check all vote intention polls. Exibir menos

This Project intended to integrate Estadão and Positivo Web portal, offering Estadão content to Positivo. The Project continued after I left Estadão.

Londres 2012 produced apps for smartphones (iPhone, Android and a HTML-based version) with all content from Estadão related to Olympic Games of London 2012.

Variedades was a website from O Estado de S.Paulo with a pop approach, unusual to editorial line of the group. It offered to user News about celebrities, TV, games and horoscope.

Estadão PME was a site focused on samall and médium business. It included news, tools and events calendar interesting for that kind of business, but also premium services, like online courses. based on subscriptions.

iLocal Project recreated iLocal service, based on the homonym product from OESP Mídia. It released a website with several tools based on company's yellow pages.

This project updated and relaunched the weather forecast service from Estadão web portal.

I was the product manager of a large project that scanned all the pages of 140 years of the newspaper "O Estado de S.Paulo." Most of the pages were scanned from microfilm, but, in some cases, we had to use the original printed editions, because the films were compromised and could not be recovered even after digital corrections. The project took a year and resulted in a publicly accessible database that allows any Internet user perform sophisticated searches for content and view them in the… Exibir mais

I was the product manager of a large project that scanned all the pages of 140 years of the newspaper "O Estado de S.Paulo." Most of the pages were scanned from microfilm, but, in some cases, we had to use the original printed editions, because the films were compromised and could not be recovered even after digital corrections. The project took a year and resulted in a publicly accessible database that allows any Internet user perform sophisticated searches for content and view them in the original page image on your screen. Exibir menos

As product manager, I led the devolpment of the app from Estadão to run under Chrome browser and Chrome OS. Estadão created all the definitions of the product, layout and generated the files that feed the system, which runs automatically, reflecting Estadão home pages and channels, including pictures and vídeos.

This project created and released apps for smart TVs of some of the most important brands in Brazil, like Samsung and LG.

This project updated and relaunched the newsletters service from Estadão.

Divirta-se was a huge project from Estadão, that resulted in a website and apps for iPhone and Android smartphones. It combined editorial content from culture, leisure and gastronomy events and places at São Paulo with na advanced search tool that allow users to find the best to do in the city. Users were also able to write their own thinking about each place or events, and rate them, helping other users.

Estadão Tablet Project lanuched several apps for iPad and Android tablets from 2010 to 2012. Those apps evolved from open simple news feeds from Estadão Web portal to apps that offered, based on subscription, pages specially created for tablets and also digital pages from the printed version of the newspaper.

Economia & Negócios was a Project that produced apps of economic and financial information for iPhone and Android smartphones. It combine reports, articles, blogs and tools from the homonimal section at Estadão Web portal and printed newspaper.

This Project created a simple app for iPhone and Android smartpones that allowed users to listen to live Rádio Estadão.

Estadão Broadcast was a premium product, based on signature, that brought to web browsers, real time stock Exchange data, some of the best analytical tools and editorial content from AE Broadcast service, from Agência Estado.

Estadão Mobile produced several versions of apps for iPhone and Android smartphones, from 2010 to 2012. It combined reports, articles, audio and video reports, live news radio and photo galleries. The latest version also included and HTML-based option for other smartphones platforms.

This project created everything needed for publishing Estadão content as a channel of MSN Brasil. Estadão editorial team had just to select reports, articles and photos and the system automatically translate and publish them in MSN using its CMS.

Série Destino was a huge and ambitious project that intended to establish a new standard for computer-aided education in Brazil. The work involved not only the localization of an international system, but also the creation of original didactic content, taking advantage of all of its features and capabilities.
The product was composed by three main modules:
- "Destino Matemática"​: a fully multimedia and interactive system with all Math content for Ensino Fundamental according to Brazilian… Exibir mais

Série Destino was a huge and ambitious project that intended to establish a new standard for computer-aided education in Brazil. The work involved not only the localization of an international system, but also the creation of original didactic content, taking advantage of all of its features and capabilities.
The product was composed by three main modules:
- "Destino Matemática"​: a fully multimedia and interactive system with all Math content for Ensino Fundamental according to Brazilian national educational curriculum;
- "Destination Reading"​: a fully multimedia and interactive course of English as a second language for children and teenagers;
- "DLM - Destination Learning Management"​: an advanced Learning Management System (LMS) that gives teachers full control and complete reports about the learning process of each of their students at "Destino Matemática"​ and "Destination Reading", and includes hundreds of assessments for Math and English evaluation. Exibir menos

This project launched a valuable online HR tool with several reports based on many years of data from best places to work project, from Editora Abril.

Exame PME was a spin-off magazine from Exame focused on small and medium companies. The site included not only editorial content, but also interesting tools for that kind of business.

Guia do Investidor was a new product from Portal Exame that intended to offer all information, news and tools necessary for Internet users get the very best of their personal finance. The project included not only content from Editora Abril, but also from several partners.

Portal Exame was a two phase project that created the most important finance and business portal in Brazil. Before that, there was a website that just replicated the content of the print edition of Exame, restricted to the magazine subscribers.
The most important milestone of the project was replacing the "site of the magazine" concept with the idea of a huge independent site, with several news sources and tools, open to the public. In this new scenario, the online version of the magazine… Exibir mais

Portal Exame was a two phase project that created the most important finance and business portal in Brazil. Before that, there was a website that just replicated the content of the print edition of Exame, restricted to the magazine subscribers.
The most important milestone of the project was replacing the "site of the magazine" concept with the idea of a huge independent site, with several news sources and tools, open to the public. In this new scenario, the online version of the magazine was just one of the several offerings of the portal.
As a result, the site became profitable for the first time ever in its then 10 years existence. Exibir menos

Guia de Sustentabilidade is an anual report produced by Exame magazine about sustainability in Brazilian companies. The site, part of Portal Exame, included all content from the report and also some search tools for the available data.

Melhores e Maiores website was created aiming to become an invaluable tool for business people who need extensive data from the most important Brazilian companies. Editora Abril had such information from the last 25 years, collected for Melhores e Maiores prize, distributed every year by Exame magazine. With that, the site created a dozen powerful analytical tools. The product, part of Portal Exame, was subscription-based, with a trial period.

This project made possible for Portal Exame receive reports, articles and photos from Agência Estado directly into its content management system, which, according to specific rules, could automatically publish such content into Portal Exame.

By the middle of 2004, I convinced AOL upper management that AOL Mail could be sold as a stand-alone service. The rational came after verifying, among AOL subscribers who were leaving the service, that AOL feature which would be more missed was exactly the e-mail. Indeed, in that pre-Gmail era, AOL Mail was the best commercial e-mail available, and it had only a marginal cost per account for AOL Brazil. Therefore the initiative was a huge success, charging a couple of dollars each month. That… Exibir mais

By the middle of 2004, I convinced AOL upper management that AOL Mail could be sold as a stand-alone service. The rational came after verifying, among AOL subscribers who were leaving the service, that AOL feature which would be more missed was exactly the e-mail. Indeed, in that pre-Gmail era, AOL Mail was the best commercial e-mail available, and it had only a marginal cost per account for AOL Brazil. Therefore the initiative was a huge success, charging a couple of dollars each month. That was the first time an AOL base feature was sold as a stand-alone product in the world. Exibir menos

Central de Segurança was a product I have created combining AOL US products (firewall, antispyware, antispam) and a German antivirus, unknown in Brazil, but top quality. All products were localized to Brazilian market to be sold as services apart of AOL base subscription. They were the first products that were available like that, and could be subscribed individually or as a package.

AOL Communicator was a suite of programs inspired on Netscape products that could work as an alternative for AOL subscribers who didn't want to use AOL client. It consisted of a Web browser, an e-mail/newsgroups program and a customized version of AOL Instant Messenger.

Inspired on AOL US Mapquest service, then the most important online mapping service, Mapa Fácil was fully produced in Brazil, by local AOL team and third-parties. All coding and data were Brazilian.

AOL Calendário was a web-based calendar integrated to AOL subscribers screen names. It could be accessed from AOL client or from tee Web.

Turmas@AOL was a forum product that offered AOL uses the ability of participating on discussions on any topic, or create their own. It also offered tools for distribution lists by e-mail.

1-2-3 Publish was a system based on the Web that allowed AOL users easily create personal webpages in simple steps with no need of design and programming knowledge.

AOL Páginas Pessoais offered storage for AOL users publishing their Web pages on AOL servers. The product also included a publishing system a bit more sophisticated than 1-2-3 Publish, another AOL publishing system that stored its pages in Páginas Pessoais.

Shopping AOL was an international e-commerce product that offered to AOL subscribers and Web users selected products in a wide range of categories

AOL Toolbar was an Internet Explorer plug-in that added to Microsoft browser AOL features running on the Web through a toolbar.

AOL Móvel project released software for accessing AOL features (like e-mail and instant messaging) at handheld devices. There were produced clients for PalmOS and WindowsCE.

When I joined AOL Busca as Product Manager in Brazil, the product was about to launch a new version, powered by Google. I managed several versions of AOL Busca in the coming years.

AIM Express was a Web version of the popular AIM - AOL Instant Messenger. Several versions were localized and released by AOL Brazil.

AOL Brazil became the official responsible for the localization of Netscape suites of products, including several Netscape browsers

Rock in Rio 2001 official website, launched three months before the festival, and hosted by AOL Brazil, which was the most important sponsor of the third Rock in Rio.

AOL webmail was a Web interface that allowed AOL subscribers to read their e-mail when not using AOL client, the only way to do that before the project.

By the year 2000, I consolidated myself as the main voice of AOL Mail in Brasil, and kept that position until 2005. I was responsible to guarantee that the product, which was basically the same for all countries where AOL had presence, included Brazilian users and AOL Brazil needs, dealing with the international product team. I was also responsible for marketing campaigns to demonstrate how AOL Mail was the most powerful commercial mail service available in that pre-Gmail era.

Amor@AOL was Brazilian version of Love@AOL, a couples match-maker product that performed great success, with hundreds of thousands of users in Brazil.

AOL most important product, AOL client combined all features, services and content to AOL subscribers. It was an "all-in-one" software, working as dialer, browser for proprietary content and the Web, mail program, instant messenger, forum and many others. We have released eight versions from 1999 to 2004.

That project was AOL's initiative to webcards, a system of customized electronic greeting cards, very popular by that time.

AIM is America Online's messenger. I had led the development of eight versions from 1999 to 2015. The product reached about 5 million users in Brazil, one in four BR Internet users in the time. I managed to include in Brazilian versions local content in tickers and panels, like Bovespa stock exchange data, integration with Itaú Bankline services and several editorial contents.

AOL Web portal was the company's site for non-subscribers (who used AOL proprietary client), where they could find news and several web-based products. It was also the place where people could download products, get support and subscribe to the service.

This project created a modified dialer, so UOL subscriber could establish a roaming connection to UOL from many of the most important cities in the world (it is important to remember that a phone dial-up connection was needed to go online in 1999).

In 1998, Folha de S.Paulo already publish its classified ads as part of UOL content, but it didn't perform online sales of the ads. This project was the solution for that, creating as Web gateway to the newspaper's ads database to check prices and availability on-the-fly.

Almanaque do Futebol Brasileiro was a book with huge amount of data regarding Brazilian soccer, since its very early years. All that data was already organized in a database, so I have created a digital version of the book, with several tools so user could easily make powerful researches about Brazilian soccer.

Today Consultor Juridico is probably the most important legal site in Brazil. I deveçoped the site and the publishing system for the publication, which would be launched later as part of UOL content.

Just like the first online version of Folha de S.Paulo, I have created the first online version of Folha da Tarde, thanks to my editorial and technical skills combines. The site included all the texts and some images of the edition of the day. It was aired everyday late at night, when the last edition was already being printed.

I have created the first online version of Folha de S.Paulo thanks to my understanding of the editorial organization of the printed newspaper, its proprietary publishing system and HTML. Combining all of those, I conceived a site that included all the texts and some images of the edition of the day. It was aired everyday late at night, when the last edition was already being printed.

Just like the first online version of Folha de S.Paulo, I have created the first online version of Notícias Populares, thanks to my editorial and technical skills combines. The site included all the texts and some images of the edition of the day. It was aired everyday late at night, when the last edition was already being printed.

Últimas Notícias was an interesting and fast way to include a huge amount of news to Universo Online, which was about to be launched in the coming months. It basically captured and published content from Agência Folha news service as a channel of UOL. That strategy made sense, because Web portals needed to provide a lot of content to attract customers, and there were no partners for that task yet, so they had to work on that by their own means.

UOL needed to offer a chat system upon its launch. I have helped Sergio Esteves to evaluate, customize and publish a very innovative Web based system for chat, one of the first huge success of Brazilian Internet.

I was responsible for the creation and maintenance of UOL fitness and health channel. It offered users reports, articles and services about those subjects.

I was responsible for the creation and maintenance of UOL weather forecast and traffic information channel. It offered users reports, articles and services about those subjects.

The creation of a common toolbar topping all UOL webpages was the solution for the need of having the most important sections of the service always displayed to the users. Originally the idea was to create a proprietary browser like AOL's, which was the benchmark, but there were no time or resources for that. The Web solution was very clever, because all the toolbars were centralized in one specific directory in the server, being invoked and included every time any UOL page was displayed to… Exibir mais

The creation of a common toolbar topping all UOL webpages was the solution for the need of having the most important sections of the service always displayed to the users. Originally the idea was to create a proprietary browser like AOL's, which was the benchmark, but there were no time or resources for that. The Web solution was very clever, because all the toolbars were centralized in one specific directory in the server, being invoked and included every time any UOL page was displayed to user. Therefore, if any change were needed in the toolbar, it was only necessary to update the content of that directory: no content file was touched. In the years to come, this idea was spread as a "default" of the Web. Exibir menos

Gerahome was a very simple system that created the home page of UOL and also from channels, based on journalists' decision for content promotion.

In order to make possible to publish huge amount of reports and articles from Folha de S.Paulo, Folha da Tarde and Notícias Populares into their online versions everyday, it was necessary to create a system that automatically grab all those content from internal network of the newspapers, organize them based on editorial hierarchy and automatically convert to Web format. WebAssist was the solution for that.

FolhaWeb was the first initiative of Folha de S.Paulo on the Internet. I have proposed the service in the beginning of 1995, when I was reporter from the Science desk of the newspaper. When the service was finally authorized, I created and published the first pages after concluding everyday's edition. A detailed history can be read at the following article: http://www.linkedin.com/pulse/onde-fica-essa-tal-de-internet-paulo-fernando-silvestre-jr-?trk=mp-reader-card

Folha Cultural was a monthly tabloid I have created that was distributed in the East side of São Paulo. The newspaper used to discuss topics like culture, entertainment, science, education, teen subjects, car news, among others. Most of the content was produced by myself and a couple of fixed contributors, but all editions had contributions from prominent people, some of them with national exposition. The newspaper, which achieved full color 52 pages editions, were distributed for free, fully… Exibir mais

Folha Cultural was a monthly tabloid I have created that was distributed in the East side of São Paulo. The newspaper used to discuss topics like culture, entertainment, science, education, teen subjects, car news, among others. Most of the content was produced by myself and a couple of fixed contributors, but all editions had contributions from prominent people, some of them with national exposition. The newspaper, which achieved full color 52 pages editions, were distributed for free, fully supported by ads. There was no affiliation to political parties or candidates, and no ads from government. As a result of its independence and the high quality of its content and design, it became one of the most respected local publication of the city. Exibir menos