Maren Lau

Great story by Pratik Bhakta at The Economic Times today (link in the comments). He spoke with Paula Bellizia about the partnership EBANX is announcing with Yes Bank to empower cross-border commerce in India. Global companies will have easier access to India's 350 million consumers, the second-largest online shopping in the world. Brazil and India are truly driving innovation in the digital economy! It is a pleasure for CONTENT CO to give more visibility to this story. More to come! #DigitalEconomy #Innovation #PR #Payments

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Brands are demanding “more efficient programmatic supply paths with fewer tech partners between buyers and sellers” ahead of upfronts in the CTV space. Supply path optimization is on their brain and they’re going to do their best to receive the most bang for their buck. This strategy has grown more trendy and the evidence provided by Catherine Perloff in this source shows that. #Brands #CTV #AdTech #Programmatic

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How can brands connect with their audiences interests across #CTV screens? 🔒 ‘Get to Know’ Contextual TV. This series breaks down the next-level technologies and unique capabilities that have helped position Seedtag as the leading global #contextual partner. 🚀 First up, in part one of a two-part episode, Mike Villalobos, VP of Strategy & Planning at Seedtag, will take us through the basics of Contextual TV and how it can help address advertisers’ challenges in the CTV landscape. Press play for Contextual TV: https://lnkd.in/ezC4ryc8 #GetToKnow #ContextualTV #Seedtag #ContextualAdvertising

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Plenty of awesome WhatsApp product announcements at Meta's Conversations conference in Brazil this week: Marketing Messages with Optimizations, Conversions API, AI for Businesses, Meta Verified on WhatsApp, enabling Calling on the WhatsApp Business Platform, and more! Blog post with details: https://lnkd.in/gWtT4kEU Full videos of the conference here: https://lnkd.in/gFfWsDCG #Conversations24

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TLDR: Global marketers are very confident in their martech’s ability to measure holistic ROI. However, barely one-third measure their traditional and digital marketing efforts together. Audiences don’t consume media in silos, and neither should measurement. https://lnkd.in/d4tyritu

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AI Video will change the way brands approach video marketing. My thoughts in the article below.

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Streaming services have transformed content consumption, offering flexibility and diverse choices. Despite this, the financial sustainability of streaming poses a challenge. Streaming platforms must evolve revenue models to thrive, potentially integrating more advertising or exploring new subscription bundles. Traditional cable is indeed facing a decline as more consumers embrace streaming. However, cable companies are not sitting idle. They are embracing streaming technology and offering bundled services to retain their customer base, showcasing their adaptability. Future Business Models: - Hybrid Models: Integrating subscription-based services with ad-supported content may become more common following the success of platforms like Hulu. - Strategic Partnerships: Collaborations between content providers and tech companies, such as Comcast's partnerships with Peacock, Netflix, and Apple TV+, offer value and convenience akin to the old cable model but with modern flexibility. - Content and Experience Differentiation: The key to standing out in a competitive market is to provide unique content and enhanced user experiences. Investments in original programming, interactive features, and personalized recommendations are crucial in this regard. - Global Expansion: With domestic markets saturating, streaming services will expand globally, tailoring content to local preferences to capture new audiences. - Technological Integration: Advancements like AI and machine learning will enhance content delivery and user engagement, making services more efficient and personalized. The future of streaming and traditional cable will involve a combination of old and new strategies. By innovating and learning from each other, both industries can thrive in the changing digital landscape. 🚀 What do you think about the future of these media giants? #startups #streaming #advertising #subscriptions #business Rob Sacks

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What can European specialist media businesses learn from US niche publishers? Summary of best practice based on my in depth report for Media Makers Meet which included 20 case studies of B2B and consumer specialist media businesses in the US.

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With VIZIO integrating into Walmart, Roku's 1PD is going to become increasingly important for to: 1. Reach Measurement Platforms 2. Resonance Measurement Offerings 3. Incrementality/Lift Measurement Companies 4. MultiTouch Attribution Platforms 5. Campaign Verification Solutions #Measurement #CampaignEffectiveness #StreamingMedia

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The efficiency of programmatic supply paths is one of the key topics driving both digital transformation in the industry, as well as being a sticking point when it comes to dealmaking. This has led to numerous innovative enablements in recent years, and it is time publishers got a fairer end of the deal. #AdTech #AdPublishing #Data

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Global technology company OnePlus predominantly targets the tech wizard. You can find out how in this exclusive Portada interview with Marcel Campos. Mike Valdes-Fauli Kelsey Flitter #Brandmarketing #SmartphoneMarketing #AndroidMarketing #TechMarketing #MobileMarketing #OnePlus #DigitalMarketing #SocialMediaMarketing #InfluencerMarketing #D2CMarketing #CTVAdvertising

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People are an important piece of a strategy. 💡 People are how you get from strategy to tangible wins. 🙌 Before you make changes to a team, it is critical to assess the skills of your existing team to uncover skill gaps and/or under utilized skills. Bonus: You can use a skills assessment to align your teams with the work they love to build happier teams. This simple step will help you structure your team for success and fill in with fresh talent or freelance and vendors where needed until you can scale internally. #teambuilding #teamdevelopment #brandstrategy #marketingteam #creativeteam #leadership Mahdlo Executive Advisors

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🎙 New Podcast - CreatorIQ 🎙 Had the honor of sitting down with Conor from CreatorIQ on the #EarnedPod to talk all things Creators, Threads, and Meta OG days. #podcastguest #podcast #meta #creators #threads #marketing #creatoreconomy

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Which Three People Lead Your Life?

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ADOBE PREDICTS $14 BILLION IN PRIME DAY SALES - Adobe forecasts Prime Day sales to reach $14 billion, up 10.5% YoY, driven by discounts up to 22%. - Day 1 expected to hit $7.1 billion, making it the biggest mobile shopping day of the year. - Strong back-to-school spending anticipated, with early July sales up 80% compared to June. - Buy Now Pay Later services projected to drive over $1 billion in sales during Prime Day. - E-commerce spending has surpassed $500 billion in 2024, growing 7.4% YoY. 📖 Article by adobe: https://lnkd.in/gWdYFUE6 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gm85yuaf

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🔥 We Are Entering a New Era of Generative Short-Form Video The #digital has seen a remarkable evolution in #content #creation, driven by technological advancements that continuously reshape our #media landscape. As we stand on the cusp of a new era, #generative short-form #video is poised to revolutionize how we produce and consume content. Central to this transformation are tools like #Google's #Veo, which leverage #artificialintelligence to create compelling #shortvideos from simple text #prompts or images. #GenerativeAI, a branch of artificial intelligence that focuses on creating new content, has made significant strides in recent years. From generating realistic images to composing music, #AI's creative capabilities have expanded dramatically. The advent of generative short-form video represents the latest frontier, promising to democratize video production and unleash unprecedented creative potential. Veo: A Glimpse into the Future Google's Veo is at the forefront of this #generative revolution. This cutting-edge tool allows users to input a text prompt or an image and receive a fully formed short video in response. The implications of such a tool are profound, offering numerous benefits. One of the most significant impacts of Veo is its potential to democratize content creation. Traditional video production often requires substantial resources, including equipment, software, and expertise. Veo removes these barriers, enabling anyone with a creative idea to generate high-quality videos quickly and easily. This accessibility can empower a broader range of voices and perspectives, enriching the diversity of content available online. In the marketing and advertising sectors, the ability to rapidly produce tailored video content is invaluable. Veo can generate videos that cater to specific audiences or adapt to current #trends, enabling more dynamic and responsive #marketing strategies. #Brands can leverage this technology to create engaging, personalized content that resonates with consumers on a deeper level. Veo's capabilities are underpinned by advancements in machine learning and natural language processing. The tool analyzes input prompts to understand the context and desired output, leveraging vast datasets to generate #videos that are both relevant and visually appealing. This process involves sophisticated algorithms that simulate creative decision-making, ensuring the resulting videos align with the user's intent. Looking Ahead As generative short-form video tools like Veo continue to evolve, we can expect even more sophisticated and versatile applications. Future iterations may incorporate advanced features such as real-time editing, interactive elements, and integration with other AI-driven creative tools. The possibilities are vast, promising a future where video production is not only more accessible but also more imaginative and dynamic.

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Announcing Aperiam's Latest Investment: Gigi! 🍒 Aperiam continues to make strategic bets in commerce media and CTV, the fastest-growing segments of digital advertising. With Amazon Ads being the largest commerce media channel AND the fastest-growing Streaming TV ad platform, we are excited to introduce our latest investment: Gigi. Why Gigi? 1) The product. Gigi’s unique ability to integrate a brand's first-party commerce data with Amazon's data for audience enrichment and deterministic omnichannel measurement sets it apart. This powerful combination enables brands and agencies to buy and measure Amazon Streaming TV ads more effectively. 2) The team. The founders behind Gigi consists of experienced commerce media executives - led by cofounder and CEO, Adam Epstein - who have a bold vision for the future of Streaming TV, commerce media, and data collaboration and a history of success in commerce media. Their expertise ensures that Gigi is at the forefront of innovation in this space. We believe Gigi’s capabilities and the vision of its team will drive significant advancements in how brands leverage data to enhance their advertising strategies on Amazon’s platform. Check out Gigi here: https://gigico.tv/ cc: James Borow Joe Zawadzki Danilo Tauro, PhD

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